Nine has today confirmed the sale of its major sports events to The IRONMAN Group for $31 million, with completion to occur on May 31, 2019.
The sale will see around half of the employees within the events and entertainment division (formerly Fairfax Events and Entertainment) moving across to The IRONMAN Group’s Oceania Division in order to run The Sun-Herald City2Surf presented by Westpac, The Sydney Morning Herald Half Marathon, Carman’s Women’s Fun Run, Melbourne Corporate Triathlon and Spring Cycle.
Nine’s publications will continue to have an ongoing relationship with their respective events, continuing as naming partners.
“The Fairfax Media Events team are outstanding and have a reputation for delivering world-class events. Sydney and Melbourne are considered two of the world’s greatest cities and with the addition of these events, we now have a major presence in each with staff expertise that will allow for us to be forward thinking as we evolve and develop,” said Dave Beeche, Managing Director for The IRONMAN Group in Oceania.
“We look forward to integrating those involved with the events into our business as we continue to ensure our global community receives the life-changing race experiences that they have come to know and expect from us.”