Road Safety Minister Paul Papalia is calling on all Western Australians to make our roads safer with the launch of the No one plans a crash - make every journey safe campaign at Scarborough Beach today.
The campaign follows two WA households - a family and a share house - as they go about their busy, everyday lives and set off on their unremarkable everyday journeys.
Through 10 relatable scenarios, it explores the idea that when we set off on our everyday journeys - to school, to work, to meet friends and family - we don't plan to kill or injure ourselves or someone else. This is because most of us consider ourselves safe, law-abiding drivers who don't put ourselves in risky situations on the road.
Yet sadly, last year 166 people died and 1,587 people were seriously injured on WA roads.
No one plans a crash - make every journey safe highlights how the small, seemingly harmless decisions we make, either consciously or unconsciously, when driving, riding a motorcycle or eRideable, cycling or walking, can lead to a serious crash. The campaign explores the concept that if we don't consciously plan to make our journey safe, we might as well be planning an unsafe one.
Road Safety Commission research used to inform the campaign found speed, inattention, fatigue and alcohol are the most problematic when it comes to risky behaviour on our roads. The everyday scenarios focus on how even a seemingly small act of risk-taking behaviour such as going a few kilometres over the speed limit or a quick check of your phone while driving can have a catastrophic outcome.
The integrated campaign, which features local actors, also includes a life-sized art installation at bustling Scarborough Beach. The locally made sculpture has been designed to start conversations about how to make every journey safe. People are encouraged to head down to see the piece which will remain near the amphitheatre for a week.
Anyone in WA who has been affected by a road crash can contact Road Trauma Support WA on 1300 004 814 for free information, support and counselling. This service is proudly supported by Road Safety Commission funding.
For further information, visit No one plans a crash - media hub.
As stated by Road Safety Minister Paul Papalia:
"No one plans a crash - make every journey safe is not a traditional road safety campaign.
"It doesn't target people who deliberately flout the law or intentionally put themselves or others at risk.
"This campaign is for all Western Australians, because while none of us plan to hurt ourselves or others on the road - we can all make decisions in our everyday lives that can lead to a crash with a tragic consequence.
"I want this campaign to make everyone stop and think about what they can do to make every journey safe.
"It's often all too easy to dismiss road safety messaging because you consider yourself a safe and lawful driver but this campaign highlights how if you're not planning a safe journey, you might as well be planning one that's unsafe.
"Scarborough Beach, a place friends and families will meet over the coming summer months, is the perfect backdrop for our No one plans a crash - make every journey safe message.
"While road safety should be at the forefront of our minds over the busy holiday period, this campaign highlights the importance of our decisions on the road every day and every journey."
