Nutrafruit turns imperfect plums into new health foods
Nutrafruit is finding new ways to use bruised or sunburnt Queen Garnet plums. They are turning them into health food products. These special plums were grown in Australia for their high antioxidant levels. using science and research to support their potential health benefits.
The plums are now used to make powders and drinks, with other supplements also on the way.
No such thing as a 'bad fruit'
Nutrafruit had trouble selling imperfect plums to major supermarkets. So they changed their focus. Now, they use plums that don't meet retail standards to create health products under their PurQ brand.
The plums are freeze-dried to keep their colour, flavour and nutrients. This way, waste is turned into wellness.
This method supports circular economy ideas. It reduces waste, reuses resources and creates new value for Aussie growers from what already exists. Nutrafruit isn't just growing fruit anymore; they are growing nutrients. This shift supports more sustainable, science-led food production.
Circularity through collaboration
Nutrafruit works with growers, researchers and government partners to develop natural health products backed by science. Their model significantly reduces food waste and supports new product manufacturing. These are key parts of Australia's Circular Economy Framework.
