OpenDNA Limited (ASX: OPN) (“OpenDNA” or the “Company”) is pleased to announce that its fully owned digital marketing and online customer acquisition company, CHOOSE Digital, has been appointed by the National Breast Cancer Foundation (“NBCF” or the “Foundation”) (www.nbcf.org.au) to increase and drive:
- Awareness & Perception of the NBCF Brand;
- Community engagement (awareness of What, How & Why);
The appointment of CHOOSE Digital is a strong endorsement of the Company’s digital marketing capabilities and is on the back of its demonstrated digital marketing performance for NBCF, over the past 12 months, in having driven online engagement and helped increased online revenues by +30%. The appointment of CHOOSE Digital is expected to materially contribute to OPN’s revenue this financial year.
NBCF National Marketing Manager, Rebecca Patton,