OPN Appointed Digital Partner to drive Brand & Awareness for National Breast Cancer Foundation

OpenDNA Limited (ASX:OPN)
  • OpenDNA’s Digital Marketing company CHOOSE Digital appointed the digital partner to drive brand awareness and profile for the National Breast Cancer Foundation (NBCF)
  • Appointment based on strong recent performance of OPN’s CHOOSE Digital achieving an increase in online donation revenue by 30% over the past 12 months
  • Contract expected to materially contribute to OpenDNA’s revenue in FY20 and FY21
  • NBCF investigating OPN’s profiling and recommendations engine, Daishu, to be applied to better understand the online behaviour of donors and drive ongoing engagement
  • OpenDNA to work closely with NBCF as their “Foundation of Choice”
  • NBCF investigating WeChat & Alipay payment options to cater for Chinese Australian residents to donate to NBCF and provide an innovative point of difference
  • OpenDNA Limited (ASX: OPN) (“OpenDNA” or the “Company”) is pleased to announce that its fully owned digital marketing and online customer acquisition company, CHOOSE Digital, has been appointed by the National Breast Cancer Foundation (“NBCF” or the “Foundation”) (www.nbcf.org.au) to increase and drive:

    • Awareness & Perception of the NBCF Brand;
    • Community engagement (awareness of What, How & Why);

    The appointment of CHOOSE Digital is a strong endorsement of the Company’s digital marketing capabilities and is on the back of its demonstrated digital marketing performance for NBCF, over the past 12 months, in having driven online engagement and helped increased online revenues by +30%. The appointment of CHOOSE Digital is expected to materially contribute to OPN’s revenue this financial year.

    NBCF National Marketing Manager, Rebecca Patton,

    /Public Release.