- Pair'd Margaret River Region to return for a third year in November 2026
- Wine, food and music festival showcases South West's world-class offerings
- Event forms part of the Cook Government's economic diversification strategy by attracting out-of-state visitors to generate local jobs and valuable tourism dollars
- Owned by the Cook Government through Tourism Western Australia, and delivered by Mellen Events, We Are Gather and AHOY Management
Tourism Western Australia's iconic Pair'd Margaret River Region festival is set to return for its third consecutive year, running from 1922 November 2026.
The Cook Government's festival will once again delight wine, food and music lovers with four days of immersive events celebrating the South West region's award-winning offerings and hospitality.
Hosted across some of the Margaret River Region's most iconic wineries and venues, Pair'd brings together acclaimed chefs, winemakers, producers and creatives to showcase the very best of Western Australia's South West.
In 2025, the festival delivered more than 30 sold-out events across the region that involved over 150 West Australian businesses, supporting local jobs and boosting the State's tourism industry in line with the Cook Government's economic diversification strategy.
With approximately 98 per cent of last year's Pair'd attendees travelling from outside the region, including interstate and international visitors, the festival is establishing itself as a high-impact tourism event and a key driver of visitation to the South West.
Pair'd Margaret River Region has quickly become a staple of Western Australia's events calendar, with tickets to close to half of the Pair'd program selling out within twenty minutes of public sale last year.
Events like this demonstrate the Cook Government's commitment to economic diversification, helping build a year-round events calendar that attracts out-of-state visitors and grows the State's visitor economy to boost local business and jobs.
Visitors are encouraged to subscribe to the Pair'd newsletter for early access to tickets and a first look at the 2026 program when it is released at pairdmargaretriver.com/subscribe
As stated by Tourism Minister Reece Whitby:
"Pair'd Margaret River Region has quickly established itself as a standout event on Western Australia's events calendar, celebrating the South West's world-class wine, food and music in some of our most iconic destinations and venues.
"Events like Pair'd play a critical role in driving visitation to the Margaret River Region, with people travelling from interstate and overseas, staying longer and spending more valuable tourism dollars at local accommodation providers, wineries, restaurants and operators.
"The Cook Government is always looking to grow Western Australia's tourism sector by attracting year-round events and welcoming this unique festival back is part of our strategy to diversify the State's economy to further boost local businesses and jobs."
Comments attributed to Regional Development Minister Stephen Dawson:
"The Margaret River region is renowned for its outstanding wine and produce. Seeing Pair'd return for 2026 is a testament to the ongoing efforts in promoting these local qualities.
"Initiatives such as our Regional Events Scheme and the recently announced Wine Industry Partnership demonstrate the Cook Government's commitment to showcasing the premium produce of regional Western Australia to the world.
"Investing in our regional events is a great way to attract visitors from outside the region and WA, delivering local job opportunities and helping our regional economies grow."
Comments attributed to South West Minister Don Punch:
"It's fantastic to see Pair'd Margaret River Region returning for its third year, showcasing the South West's exceptional food, wine and hospitality.
"Events like this play a major role in supporting local businesses, creating jobs and attracting visitors who help fuel the region's thriving economy."
