The Perth Bears have made history again by becoming the first NRL club to partner with global athletic brand New Balance as its official team apparel partner.
The four-year-deal will see New Balance design the on-field kit for their 2027 inaugural NRL season along with official teamwear.
Perth Bears CEO Anthony De Ceglie said New Balance was the perfect apparel partner for the NRL's newest club.
"The Perth Bears are the most exciting story in Australian sport," he said. "This is our latest history-making chapter with many more to come.
"We're incredibly honoured that a brand with such incredible global recognition as New Balance would team up with the Bears to make its first foray into the NRL at a club level.
"Our apparel partner is more than a name on our kit - it is a statement of our values and vision for the team.
"New Balance has a commitment to elite-level performance and authentic community engagement that aligns perfectly with the Perth Bears."
Head Coach Mal Meninga said the Bears were building a club that represents the entire Bears community.
"When you are uniting two such passionate rugby league heartlands, the standard must be elite," he said.
"New Balance is globally competitive apparel brand, which the Perth Bears are striving to emulate both on and off the field for every single fan, regardless of where they are."
New Balance Australia Regional General Manager Dean Howard said:
"At New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle.
"In partnership with Belgravia Apparel, we are proud to partner with the Perth Bears and look forward to seeing the partnership come to life over the next three years."
Belgravia Apparel is the Australasian elite team wear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations.
