- Qantas' inaugural flight between Perth and Busselton launches today
- Expected to deliver over 15,000 additional seats to the South West annually
- Supported by the Cook Government, through Tourism WA
A new direct service has launched between Perth and Busselton, making it easier than ever to explore Western Australia's iconic South West.
Qantas' new flight is expected to bring more than 15,000 extra inbound seats to the region each year, creating a significant boost for local tourism operators and businesses.
Operating three times a week, the service is timed to connect seamlessly with flights arriving in Perth from Brisbane, Melbourne, and Sydney, making the service an ideal gateway for interstate and international travellers exploring Australia.
Renowned for its picturesque coastline, world-class wineries and gourmet experiences, the Margaret River region continues to be one of WA's most popular visitor destinations. In 2024, Australia's South West welcomed 3.4 million overnight visitors, with Busselton, Augusta-Margaret River and Bunbury among the top destinations.
The new Qantas service is supported by the Cook Government through the $75 million Aviation Recovery Fund, designed to stimulate air travel and grow regional tourism across the State, with Tourism WA partnering with the airline on interstate cooperative marketing activity to promote the new service and drive bookings.
This new route forms part of the Cook Government's economic diversification strategy, driving higher out-of-state visitation to our regions.
The launch of this new route comes ahead of the return of the highly anticipated 2025 Pair'd Margaret River Region event.
Returning for its second year from 20-23 November 2025, Pair'd is a four-day celebration of wine, food and music, with exclusive experiences hosted at some of the region's most iconic wineries and venues.
Find out more at qantas.com , or find out more about Pair'd Margaret River Region at pairdmargaretriver.com
As stated by Tourism Minister Reece Whitby:
"We're always looking to increase visitation into our regions, and this new route delivers on the Cook Government's commitment to expanding access to our world-class destinations.
"As Australia's largest state, with over 12,500 kilometres of coastline, making intrastate travel seamless continues to be a priority, and these regional aviation connections make it even easier for visitors from across the State and the country to experience WA's South West.
"The Busselton to Perth route supports our tourism and hospitality businesses by drawing thousands of additional visitors to the State each year.
"The launch of this service comes at a great time, with tickets on sale next month for Pair'd Margaret River Region, another strong drawcard for visitors to come to the iconic South West region."
As stated by South West Minister Don Punch:
"This new Qantas service is a win not only for tourism operators and businesses in the South West by boosting visitor numbers but also the wider community by offering more convenient and frequent travel options to Perth and beyond.
"The support of the Cook Government was crucial in securing this new flight and demonstrates our ongoing commitment to boosting the economic vitality of the South West and improving services for its people."
