A simple idea with a powerful message has helped a regional Victorian community rally behind men affected by prostate cancer, and raised more than $3,000 in the process.
At Portland Amcal Pharmacy, rows of brightly coloured boxer shorts hanging across the shopfront stopped locals in their tracks and sparked important conversations about prostate cancer awareness and early detection.
The creative fundraiser, led by Pharmacy Manager Kylie Zordan and her team, raised $3,090 for the Prostate Cancer Foundation of Australia (PCFA) during December and January.
Local businesses and individuals were invited to purchase a pair of boxer shorts for $50, have their name printed on them, and see them displayed on a "clothesline" in the pharmacy window.
"The response was incredible," Kylie said.
"It created attention in the community, and people were genuinely excited to support the cause."
Kylie's husband, Peter, was diagnosed with prostate cancer at just 56, despite feeling well and showing no symptoms.
"Prostate cancer is very prevalent in Peter's family, so he'd been getting tested every year since he was 45," Kylie explained.
"Within one year, his PSA results tripled, which led to further testing and confirmed cancer."
Peter's cancer was graded Gleason score 7, and swift action was needed. He opted for robotic prostate surgery at Peter MacCallum Cancer Centre in Melbourne.
Throughout the process, Kylie says support from healthcare professionals and PCFA made an enormous difference.
"Our cancer nurse Bridgette from Warrnambool was absolutely amazing," Kylie said.
"She helped Peter understand his options, kept him informed, and was always there when things felt overwhelming. We honestly couldn't have done it without her."
PCFA's online resources and information also played a vital role in Peter's recovery and ongoing well-being.
"He still reads the website today," Kylie said.
