Leaders from The Estée Lauder Companies, Nestlé, Atlassian, Anthropic, Virgin Australia, Standard Chartered Bank, Unilever and more brands shared how AI is changing the way customers make decisions, and the way marketing teams work in the era of AI
LONDON, Nov. 11, 2026 (GLOBE NEWSWIRE) -- Profound, the AI marketing platform used by 16% of the Fortune 500, has completed its first Zero Click World Tour, which convened nearly 2,000 marketing leaders across three cities in eight days. At Magazine London, Jones Bay Wharf in Sydney, and Raffles Singapore, leaders from global brands across retail, financial services, travel, consumer goods and technology explored how AI is changing their customers, their teams and how they measure success.
Global Brands Share How AI Is Transforming Their Marketing Zero Click London featured speakers from The Estée Lauder Companies, Nestlé, De Beers Group, Bank of Ireland, Barclays, LinkedIn, Anthropic, Accenture Song, On, The AA and Greenpark. Zero Click Sydney's line-up included Atlassian, Virgin Australia, Reddit, Rippling, Princess Polly, ahm Health Insurance and TBWA. Zero Click Singapore featured Standard Chartered Bank, Unilever, L'Oréal, DHL Express, Singtel and iQuanti.
Across the tour, speakers described AI moving from scattered pilots to programmes owned at leadership and board level, with the work now reaching product, customer service, PR and risk teams, in addition to marketing.
AI Agents Become a New Customer for Every Brand
At each event, James Cadwallader, Co-Founder and CEO of Profound, argued that AI agents are becoming a new category of audience for brands, and that marketers will use AI every day to make their work more effective. He pointed to ChatGPT passing 1.2 billion weekly active users, and Gartner's prediction that one in five online purchases will be made by an agent by 2030. He also said that context, not volume, is what separates good AI-assisted marketing from poor output.
"In three cities, we heard the same thing from very different brands. AI is now part of how customers decide what to buy, and marketing leaders are rebuilding their teams, their content and their measurement around it. What stood out was how quickly this has moved from experiments to the boardroom," said Cadwallader.
New Research on How People and Agents Shop
