The City of Ballarat and our Events Team are immensely proud and excited to have been able to secure this internationally renowned event through our close collaboration with Spilt Milk.
Our Events Team has been working closely with Spilt Milk's event organisers and partners for over 12 months to secure this festival for our creative city and will continue to work in partnership with them over the coming months.
Our goal is to ensure the Ballarat community is able to fully participate and enjoy the event, including those lovers of music and those who live in the surrounding area.
Preparation is already well underway for noise management, including a sound system designed specifically to reduce noise spill to neighbouring areas and acoustic consultants to monitor and manage noise levels.
Residents living in the Victoria Park precinct can expect to hear more on these preparations over the coming months.
We have also been working with Spilt Milk on traffic management, including parking, and all aspects of risk management.
Both Spilt Milk and City of Ballarat's Events Team are very experienced with these core requirements of a major event and will ensure the interest of both nearby residents and concert goers are protected.
With Spilt Milk expanding to Ballarat, we can expect thousands to converge on our city - filling our hotel beds and eating out at our local cafes, restaurants and bars.
We already know from research conducted that for every dollar spent on live music, three dollars of benefit is returned to the wider community.
Local musicians, creatives, artists and food vendors will have opportunities to be involved as part of the festival - from fringe activities to possibly being part of the main action. The festival will act as a launching platform for those local performers who will have the chance to be a part of the festival.
At the end of the day, securing Spilt Milk for Ballarat goes to the core of our Live Music Strategy, Events Strategy and Creative City Strategy.
