Regional Tourism Associations in Central PEI work with local operators to boost tourism

From: Atlantic Canada Opportunities Agency

May 28, 2021 · Cavendish, Prince Edward Island · Atlantic Canada Opportunities Agency (ACOA)

Tourism operators continue to demonstrate great resilience and innovation in the face of pandemic realities. The Government of Canada is investing in the sector to help Atlantic Canadian tourism organizations and operators develop new products and fresh approaches to delivering world-class tourism experiences.

Federal Government invests in tourism Ignition Fund

Today, the Honourable Wayne Easter, Member of Parliament for Malpeque, announced a combined investment of $100,000 for regional tourism associations (RTAs), Central Coastal Tourism Partnership Inc. and Tourism Cavendish Beach Inc. to deliver the Tourism Product Ignition Fund for tourism operators in Central PEI. The announcement was made on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA.

Central Coastal Tourism Partnership Inc. and Tourism Cavendish Beach Inc. will each administer a $50,000 fund to help local operators explore innovative ways to strengthen and grow their business.

Today’s announcement further demonstrates the Government of Canada’s commitment to invest in projects and initiatives that boost local tourism and help the industry prepare for a strong and swift recovery when travel restrictions are lifted.


“We commend the resilience and creativity shown across the Atlantic Canadian tourism sector during the pandemic. Our government has enhanced and expanded measures to ensure that tourism businesses are receiving the support they need now and throughout the recovery. As we work towards the day when travel restrictions can be lifted, we will continue to invest in small businesses to create economic opportunities in our rural and urban communities.”

– The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA

“Despite the enormous challenges brought on by COVID, we have seen some remarkable success stories of business evolution and community engagement. For our hard hit tourism industry, I know our regional RTAs have continued to be an essential advocate and supporter. The new Ignition Fund will put tourism businesses in a stronger position both this year and into the future.”

– The Honourable Wayne Easter, Member of Parliament for Egmont

Quick facts

  • Central Coastal Tourism Partnership (CCTP) is one of six regional tourism associations (RTA) and Destination Management Organizations (DMO) focused on marketing and product development initiatives that support the growth and development of PEI’s tourism industry. CCTP leads these efforts throughout central PEI’s Red Sand Shore and in partnership with Tourism Cavendish Beach for Green Gables Shore. The RTAs are key collaborators in advancing the industry. Established in 2011, CCTP represents 100 tourism SMEs in rural PEI.

  • The Green Gables Shore region of PEI represents a significant portion of PEI’s visitation and revenue. Covering the north shore of central PEI, product development and marketing of the region is led by Tourism Cavendish Beach. Established in 2004, the organization represents 140 members, with very strong membership engagement, a strong board with good governance and dedicated staff.

  • Funding for these projects is being provided through ACOA’s Regional Economic Growth through Innovation (REGI) program.

  • The Tourism Product Ignition Fund follows a pilot project developed by Discover Charlottetown in early 2021 to create distinct assets for its member businesses to add value during the shoulder season. The initiative has since been adopted by all RTAs and destination management organizations (DMOs) in the province.

  • Budget 2021 includes $101.4 billion over three years in proposed investments as part of the Government of Canada’s growth plan to create good jobs and support a resilient and inclusive recovery.

  • One of the key measures in Budget 2021 includes revitalizing Canada’s tourism sector through $1 billion to help tourism businesses recover and support festivals and cultural events that provide jobs and growth in many of our cities and communities.

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