In today's social media economy, influence isn't just power - it's profit. From fashion hauls to crypto tips, digital personalities are turning likes into livelihoods and followers into fortune.
And some of the most bankable stars on these platforms? Children. Better known as kidfluencers.
With millions of followers and lucrative brand deals, kidfluencers dominate everything between toy unboxings and family travel vlogs. At first glance, it looks like innocent fun: kids being kids, just with cameras rolling. But as the views pile up and the money pours in, a more troubling reality emerges.
Is this savvy modern entrepreneurship, or child labour, polished and packaged for the algorithm and an eager audience?
Ivey professor of entrepreneurship Daniel Clark
