Aussies prefer digital shopping catalogues as they declutter their lives

Almost 4 million Australians are using digital catalogues alone rather than hard copy versions saying they are a useful tool and stress-free way to window shop, according to the latest research.

There’s no denying Australians love a catalogue with 93 per cent reading a physical or digital version. However, customised research conducted by Roy Morgan for the Real Media Collective, reveals there’s been a rapid uptake of digital catalogues with 3.8 million or 18.5 percent of Aussies exclusively reading them via a digital platform.

ShopFully is a leading digital platform used by more than 50 million smartphone users worldwide to prepare for their shopping in their local stores. According to ShopFully, which markets retailers digitally and drives shoppers to physical and e-commerce stores, the shift from hard copy to digital catalogues is just the next natural step for Australians.

“Just as we have seen habits change when it comes to consuming video and music through streaming platforms, more Australians are now turning to digital platforms to view their much-loved catalogues,” says Mr Vocisano.

“We really think this shift is a natural progression from physical to digital consumer habits,” explains Mr Vocisano. “It’s not only more convenient, it’s a matter of sustainability with more people aware of the impact of the overuse of materials such as paper and plastic.”

ShopFully, which now has more than 1.5 million Australian shoppers is ranked in the top 10 of the most

/Public Release.