This February during American Heart Month, the American Heart Association, devoted to a world of healthier lives for all, is teaming up with retailers around the country for Life is Why™, a cause marketing campaign -supporting the Association's life-saving heart and brain health mission. Life is Why inspires consumers to celebrate their reasons to live healthier, longer lives – by donating at the point-of-sale.
"The work we do at the American Heart Association to promote cardiovascular and brain health, prevent heart disease and stroke, support research and provide resources to help people live longer, healthier lives – no matter where they live – is possible because of the support of contributors to Life is Why," said Raymond P. Vara, Jr., chairman of the board of the American Heart Association.
Through Life is Why, companies, including Advance Auto Parts, AT&T, Big Lots, CVS Health, Kirkland's Home, Kroger Health, Orangetheory Fitness, Pilot Company, Southeastern Grocers, Trifecta, Veronica Beard, Walgreens and Weis Markets, invite their customers to make a quick and easy donation to the American Heart Association at the point-of-sale both in-store and online. Life is Why will be celebrated by retailers with in-store signage and online banner ads sharing personal stories of survival and strength, the mission of the American Heart Association and inspiring healthy habits.
Donations made through Life is Why participating retailers – no matter the amount – allow the Association to support the organization's priority issues which impact heart disease and stroke risk factors including tobacco use and vaping, high blood pressure and nutrition insecurity, as well as mental resilience and COVID-19.
Those interested in supporting the American Heart Association can look for the Life is Why logo where they buy groceries, get their gas and shop in participating stores and online beginning in February. To learn more about the Life Is Why campaign and other participating companies, please visit heart.org/lifeiswhycampaign.
