Key Facts:
- EAORON launches $16.99 Hyaluronic Toner at Chemist Warehouse as an affordable alternative to Rhode's $55 Glazing Milk
- The product responds to the viral 'glazed-skin' trend, which has generated billions of views on TikTok
- Formula features multi-weight hyaluronic acid complex, glycerin, ceramides, and lightweight emollients for multi-layer hydration
- Product delivers a dewy, light-reflective finish and is suitable for all skin types as a standalone or prep layer
- Launch reflects growing consumer demand for affordable alternatives to premium skincare products
[Tuesday, 24 February 2026], Melbourne, Australia: As Rhode's $55 (124ml) Glazing Milk sells out at MECCA, Australian pharmacy brand EAORON has launched a $16.99 (120ml) alternative at Chemist Warehouse nationally, stepping directly into the viral glazed-skin conversation.
The release lands as the glazed-skin aesthetic continues to dominate beauty retail, with "glass skin" and "glazed donut skin" trends generating billions of views on TikTok. At the same time, dupe culture has shifted from niche to mainstream, as increasingly price-conscious consumers seek accessible alternatives to prestige skincare.
EAORON positions its Hyaluronic Toner as a high-performance, milky hydration step designed to deliver the same dewy, light-reflective finish popularised by Rhode's Glazing Milk, without the premium price tag.
Developed specifically for the Australian pharmacy channel, the formula bridges the gap between toner and serum, focusing on multi-layer hydration and visible luminosity without heaviness or residue.
At the centre of the formulation is a multi-weight hyaluronic acid complex, designed to attract and retain moisture across different layers of the skin's surface. Glycerin acts as a humectant to support immediate hydration, while a barrier-supporting ceramide complex and lightweight emollients help smooth the skin and improve overall feel.
The result is skin that appears fresher and more hydrated, with a soft glazed finish rather than shine or shimmer.
The texture is fluid and milky, absorbing quickly and leaving a subtle reflective sheen. It is non-sticky, suitable for daily use and designed to layer comfortably within multi-step routines. The formula is appropriate for a range of skin types and can be used as a standalone hydration step or as a prep layer before serums and moisturisers.
Fernando Rodriguez, CEO of EAORON, says the brand deliberately responded to the rapid global rise of Rhode's Glazing Milk and the broader glazed-skin movement.
"We've seen how strongly the glazed-skin aesthetic has resonated with consumers," Rodriguez says. "Rhode's Glazing Milk helped bring the milky hydration step into the mainstream. What we observed locally was clear demand for an accessible alternative that delivered a similar dewy, light-reflective finish through ingredient-led formulation."
"Our focus was on multi-layer hydration using proven humectants and barrier-supporting components, while ensuring the product remained affordable and available through pharmacy retail. Consumers are increasingly informed. They understand ingredients, they understand texture, and they're actively looking for options that fit their budgets."
As dupe culture continues to influence purchasing behaviour, particularly among Gen Z and Millennial shoppers, pharmacy aisles are becoming a competitive space for trend-driven skincare. EAORON's Hyaluronic Toner exemplifies accessible performance, where hydration technology and texture innovation are no longer confined to prestige brands.
Available nationally at Chemist Warehouse, EAORON Hyaluronic Toner offers Australian consumers an entry point into the glazed-skin category without premium pricing barriers.
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