Selling sustainability in home builder market

Sustainability Victoria

Objective

Sustainability Victoria developed the Zero Net Carbon Homes (ZNC) pilot program to support the home builder market and has been working with some of Australia's leading residential builders and a developer to support this group and the wider industry to develop and sell energy-efficient homes.

The goal of the ZNC Homes program was to design, construct and as-built verify (ensure that homes achieved their design briefs) 15 homes.

Outcomes

  • Research into consumer awareness and aspirations around including sustainability features in new homes contributed to the success of the ZNC Homes program in achieving more sales of sustainable homes by our program partners.
  • To date, 178 ZNC homes have been sold.
  • Program builders are actively offering and marketing ZNC homes as part of their product portfolios.
  • SJD Homes now up-spec's 30% of their homes to more sustainable homes.
  • Metricon focuses on comfort and energy efficiency and ran a successful competition, with the three winners upgrading to ZNC for no additional cost.
  • Stockland is taking a long-term, strategic approach to selling sustainability by considering making all new homes more sustainable and introducing an 'opt-out' clause, meaning that customers will have to actively drop standard sustainability inclusions.
  • Consumer awareness and demand for ZNC homes has grown and there is greater insight into selling sustainable features.
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