Tourism Minister Paul Papalia was in Singapore today to sign a three-year global co-operative marketing agreement between the State Government, through Tourism Western Australia, and Singapore Airlines, who will work closely to promote WA as a desirable holiday destination to people across the globe.
The $5 million three-year agreement will include multiple sales and marketing campaigns in 10 key international markets, including the United Kingdom, Germany/Switzerland, India, China, the United States of America, Hong Kong, Malaysia, Japan, Indonesia and Singapore.
The campaigns will include promotional airfares and travel packages to WA, and will be promoted through a range of digital, print and television advertising.
Singapore Airlines, which has worked in partnership with Tourism WA for the past 20 years, will promote affordable fares to Western Australia in those key international markets.
This agreement forms part of the $12 million international marketing boost announced by Premier Mark McGowan and Mr Papalia in March to grow the number of people visiting WA from overseas.
It is hoped the combined campaign activity in Singapore will generate more than 11,000 visitors, providing a further boost to the WA economy to help create new jobs.
As stated by Tourism Minister Paul Papalia:
"I'm delighted to be here in Singapore to officially sign this exciting marketing agreement with one of the world's greatest airlines, Singapore Airlines.
"Our partnership with Singapore Airlines, which dates back to 1999, will be extremely important in attracting more people to Western Australia, from all across the globe.
"The aim is to fill those planes through promotional airfares and offer visitors adventure-filled travel packages so they can experience all our amazing State has to offer while they're here.
"Growing tourism is an important part of the State Government's plan to boost the economy, create jobs and develop business opportunities.
"Increasing the number of people travelling here from overseas will help us achieve just that, which is why we committed an extra $12 million to Tourism WA's international marketing activity.
"It is the biggest international marketing push in the State's history and we hope to see thousands more people come to WA as a result of this surge in activity."
