Part two of Austrade’s series on student journey mapping provided a summary report of the findings by research partner Edified, together with recommendations for Austrade and providers in meeting student digital information needs at every stage of the decision-making journey.
In part three, we look at two detailed examples of student journey maps designed to illustrate international student information needs at each stage. These journey maps include decision-making influencers, media-based information access (news, advertising, social media) and what types of information is sought.
The student journey maps are deisgned to support you to proactively gather helpful information resources and present them to students through relevant communications channels. This will ensure that barriers to sought-after information are removed, and that student decision-making information needs are met in a timely, efficient and supportive way.
We’re also providing you with a blank template, so you can create your own student journey maps based on your student source country, as an in-house recruitment resource.
In the first example student journey map, we focus on the example of a 17-year-old Vietnamese student persona, Thuy Tran, who is considering choosing Australia as a study destination. Thuy’s education pathway is illustrated next to her profile, outlining the challenges she faces and how she may be influenced along her decision-making pathway. Example barriers that could affect Thuy’s decision include a lack of visibility on the full breadth of education offerings in Australia, compared to other destinations, multiple sources of information and parental concerns over her safety.
In the second example, we are focusing on an Indian student persona, Ravi Pawar, who is also considering an Australia education. So what are some of Ravi’s concerns? His parents may not be sure about letting him study abroad at this time and the Australian Government’s response to the pandemic, such as travel restrictions, have created some uncertainty.
What are some of the barriers being faced by your organisation’s prospective students? We encourage you to use the blank template to fill out your own student journey mapping personas.