PrairiesCan investment through the Regional Tariff Response Initiative will help the Brandon manufacturer bring more production in-house and grow sales across Canada
New unjustified U.S. tariffs are creating real challenges for businesses across the Prairies. Yet businesses across the region are adapting and persevering, drawing on the ingenuity, resilience, and determination that have long defined the Prairie economy.
As Canadian businesses reorient to a trading relationship with the United States that has changed dramatically and may never return to what it once was, companies are investing to strengthen their competitiveness, diversify their markets, and build more resilient supply chains. Atom-Jet Industries is one example. The Brandon manufacturer is bringing more production in-house and expanding direct sales in Canada and abroad, reducing costs, improving efficiency, and becoming less reliant on U.S.-linked markets and customers.
The Government of Canada is acting decisively to protect workers, defend Canadian industries and support companies like Atom-Jet as they adapt to tariff-related uncertainty. Canada's counter-tariff actions, combined with targeted investments such as the Regional Tariff Response Initiative (RTRI), are helping businesses manage immediate pressures while positioning them for long-term growth. On August 25, 2026, the Government of Canada announced an additional $1.5 billion through RTRI to help tariff-affected small and medium-sized businesses address liquidity concerns, diversify markets, boost productivity, reduce costs, and strengthen domestic supply chains.
Today, Ginette Lavack, Parliamentary Secretary to the Minister of Indigenous Services and Member of Parliament for St. Boniface-St. Vital, on behalf of the Honourable Eleanor Olszewski, Minister of Emergency Management and Community Resilience and Minister responsible for Prairies Economic Development Canada (PrairiesCan), announced $1,000,000 through RTRI for Atom-Jet Industries.
The investment will support a 4,000 square-foot expansion of Atom-Jet's Brandon facility and allow the company to bring powder coating and sandblasting in-house. These changes will help reduce production costs and lead times while increasing production capacity.
Atom-Jet will also expand direct-to-customer sales in Canada and Australia, helping diversify its customer base and reduce reliance on original equipment manufacturer customers and the U.S. market.
