Swarovski’s new Tropical Glamour inspired Collection


• Swarovski invites you to find your tropical crush through a collection inspired by high energy and a vibrant spirit

• The Collection’s exotic designs dial up the glamour, by playing with colour, sparkle and texture

• Through the Tropical Collection and Campaign, Swarovski sparks curiosity, attraction and desire, and invites you to discover a paradise in the tropics

Swarovski’s new collection is turning up the heat. Inspired by high energy and vibrant spirits, the Tropical Collection and Campaign uncovers a story of energy as a source of attraction, sparked by the power of crystal. Swarovski invites consumers to discover the eccentricity and glamour of the exotic tropics; full of colour and adventure, to indulge your senses.


The daring spirit of a tropical oasis is reflected in the Collection, complete with easy-to-wear designs and bold executions. Tropical-inspired jewellery with vibrant rainbow hues conjure up images of lush rainforests, bright sunshine, blue seas and palm trees swaying in a warm breeze. On-trend silhouettes are assembled in a riot of flora, fauna and tropical birds – all of which dial up the glamour. Bright greens and pinks provide a beautiful contrast to the rich golden and cool silver tones, featured in oversized designs, maxi-long earrings and multicolored necklaces. The exotic parrot is the star of the Collection, serving as a glamorous emblem, ready to steal the show.


Bold, neo-tropical silhouettes capture the energy and colour of the collection. Several exotic designs, including leaves, flowers and exotic birds, are depicted in a colour palette ranging from subtle to vivid, that catches the light.

Styling tip: For a glamorous look, pair maxi-long earrings with a cocktail ring and bracelet from the Collection.


Nature’s influence continues to be a rich source of inspiration for the season. Stunning is designed to resemble monstera, ginkgo and olive leaves – symbolic plants that thrive in warmer climates. Encrusted with sparkling Swarovski crystals that shimmer with every movement, these refined styles will become the go-to accessory you’ll want to wear every day.

Styling tip: Layer fine necklaces together for a day-time look, or pair them with maxi earrings to dial up the glam.


Express your individuality, style and passion with the latest tropical-inspired additions to the versatile Swarovski Remix Collection. This innovative line features a hidden magnetic closure, which means you can stack with other Swarovski Remix bracelets to create a bespoke look.

Styling tip: Combine the tropical editions with a variety of other Swarovski Remix strands for an on-trend, stackable look.


The tropical trend is reimagined in sparkling form in the Shimmering Collection. Large and extravagant silhouettes are enhanced by bright colours, contrasted with dark tones to create a lively depiction of the exotic parrot.

Styling tip: Let the jewels do the talking. Wear the Shimmering Necklace with a series of statement rings for a bold look that embodies the spirit of the tropics.


Inspired by the rainbow, Spectrum Shine encompasses the full spectrum of colours across its sparkling pieces. A symbol of happiness and optimism, the natural phenomenon is also representative of respect, equality and diversity – adding meaning to the special Collection.

Styling tip: Wear the versatile Spectrum Ring set together for a high-impact style, or individually to let your chosen piece do the talking.


The Spectacular Collection exudes urban appeal through its dialed-up interpretation of the chain trend. Playful designs displayed in an array of bold colours, available in a variety of sizes, shapes and executions. The standout piece of the Collection is the oversized brooch, featuring glittering Pointiage® balls that add a pop of color to the sparkling design.

Styling tip: Each piece is spectacular enough to be worn on its own, for an ultra-glamourous, statement look.


The Tropical Campaign celebrates the glamour of the season through a story which showcases how Swarovski crystal sparks passion and ignites curiosity. We see the charming parrot in a tropical setting,mesmerized by the sparkle of Swarovski crystal, on his quest to find his tropical crush. This campaign is the final chapter in the brand’s first half 2020 series.

The new Swarovski Collection will be available online and in stores and on Swarovski.com from May 2020.

/Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length.