Nairobi, 2 December 2025 The UN Environment Programme (UNEP) today named Tanzanian hip hop artist Frida Amani as its first-ever Advocate for Ecosystem Restoration. The designation comes ahead of the seventh session of the UN Environment Assembly, in Nairobi.
With more than one million social media followers, Frida Amani is among East Africas most celebrated female rappers and media personalities. She has won multiple accolades, including the Music Cities Award which recognises and celebrates the best uses of music to drive economic, social, environmental, and cultural development in cities and places worldwide and the Orange Award in Tanzania.
Growing up, we saw nature as a great protector providing water, food, shade, and meaning. We also watched it become increasingly vulnerable to climate change and unsustainable exploitation, resulting in floods and droughts. By joining the UN Environment Programme, I wish to inspire my fans to become part of a generation committed to ecosystem restoration. It is no longer enough to lament natures loss we must bring it back. We are Generation Restoration, Amani said.
Amani becomes UNEPs first Advocate for Ecosystem Restoration. In this role, she will work to raise awareness and mobilize young people to prevent, halt, and reverse ecosystem degradation. At the midpoint of the UN Decade on Ecosystem Restoration, her voice is poised to strengthen efforts to rehabilitate degraded natural areasfrom oceans to mountains and from cities to savannahs, grasslands, and forests.
Frida sings, speaks, and acts for a healthy environment, so I am pleased to welcome her to the UNEP family, said UNEP Executive Director Inger Andersen. Reflected in her work is a relentless passion for restoration, where care for people and nature go hand-in-hand, making her an inspiring role model for young people across Africa and beyond.
Amanis social and environmental activism is woven into many of her musical productions and performances. This includes songs such as Kisiki Hai (Famer-Managed Natural Regeneration in Swahili), the Performance for Nature event, the Mote Mama Gizani campaign for the health of pregnant women, as well as her role as Goodwill Ambassador for the Lead Foundation. Frida Amani has set up her ow foundation the Amani foundation through which she supports causes like the Performance for Nature concert held in Tanzania earlier this year.
