Try-before-you-buy property initiative leads to spike in sales

Australia’s first New Home Test Drive initiative in The Village, Townsville has proven a success, with a 20 per cent boost in sales as a direct result of the try-before-you-buy experience.

Member for Townsville Scott Stewart said the level of interest from potential buyers in The Village has increased significantly since the test drive initiative launched in April.

“More than forty online application have been received from potential guests keen to experience the test drive, and a total of twelve qualified buyers have enjoyed an overnight stay at the master planned community,” Mr Stewart said.

“It’s clear that homebuyers are loving the opportunity to immerse themselves in The Village for a night or two in a purpose-built home.

“Three lots have been sold as a direct result of the test drive. This equates to a 20 per cent increase in regular sales.

“And feedback from guests clearly shows the experience plays a big part in their decision to purchase.

Minister for State Development, Manufacturing, Infrastructure and Planning, Cameron Dick said 19 new contracts have settled at The Village since the innovative campaign kicked off.

“This includes guests who experienced the test drive prior to signing on the dotted line,” Mr Dick said.

“The interest for the New Home Test Drive has been remarkable, and we’re delighted to continue offering the opportunity to qualified homebuyers looking to make The Village their new home.”

New Home Test Drive guest Margaret MacCallum said the stay allowed her to best decide what size block and house would suit her family’s needs.

“It helped us fall in love with The Village and allowed us to get the feeling of living in the estate,” Ms MacCallum said.

“It was great to experience the day-to-day life of being a local.”

According to a recent survey conducted by Economic Development Queensland, 90 per cent of residents at The Village say the estate has met or exceeded their expectations, while 92 per cent would recommend the estate to their family and friends.

The Village is also a popular choice for young professionals, with 72 per cent of adult residents under the age of 35, and 32 per cent employed in a professional occupation.

“The Village is a vibrant inclusive community, meeting the needs of a range of different homebuyers,” Mr Stewart said.

“The estate also provides an excellent opportunity for first home buyers to enter the market, with this sector making up more than two-thirds of owner-occupiers.”

To learn more about the New Home Test Drive, visit

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