UC Esports Lab and Broadcasting Studio to Reach Larger Audience

When the University of Cincinnati opened the doors of its Esports Innovation Lab in 2022, it was billed as a multipurpose space where students, researchers and companies could collaborate in an innovative environment.

Equipped with state-of-the-art computers, the lab was designed as multipurpose space for hosting games, corporate trainings and team-building activities.

Now, the ESL has unveiled its newest offering: a fully equipped broadcasting studio, where students can gain hands-on experience in broadcasting, and where local businesses and esports teams can create and stream content.

Since the studio opened earlier this year, Cincinnati Fear, the city's first professional team for competitive video gaming, has used the broadcast studio to stream digital events on Twitch. One of UC's esports teams, Rainbow Six Siege, hosted a two-day tournament at the ESL as well, streaming the competition from the broadcast booth.

"The broadcast studio plays an important role in showcasing a wide range of uses. It educates and supports multiple disciplines across academia and externally with local organizations," said Patty Moser, director of experience, events and esports in the 1819 Innovation Hub.

"The studio also attracts individuals from different backgrounds and interests who might not immediately identify esports or the broadcast studio as a resource for their major or business needs. We're happy to demonstrate how we can collaborate to support their needs."

Equipped with tripods, a webcam, microphones, mixers and lights, the broadcast studio provides an opportunity for students to practice commentary, analysis, podcasting and production. Companies also may reserve the space for their streaming needs.

"We're helping to raise the bar for quality and professionalism in the industry by training the next generation of esports and news commentators, broadcast engineers, producers and more," Moser said. "This reflects the growing recognition that the broadcast studio is not just about gaming but also business, technology and media."

Featured image at top: UC students Fiona Harrell-Duchaine (seated) utilizes the Esports Innovation Lab's broadcasting studio with a member of Cincinnati Fear. Photo/Greg Glevicky

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