The University of Florida has a whole new way to experience a Gators game, no longer requiring the purchase of a ticket or a battle against the Florida heat.
The College of Journalism and Communications' Atlas Lab, which opened this semester, uses the latest digital analysis tools and artificial intelligence-driven technologies for social media listening.
Outfitted with 45 Roku television screens, students are encouraged to stop by for free watch parties during selected home and away Gator football games.
Director of the Atlas Lab Nathan Carpenter said, "We had a good turnout for the game against Tennessee. People were stopping by and checking the place out all game long."
During a football game, five screens are used for the watch party, four to highlight live social media engagements and one plays the actual game on YouTube TV.
