West Aussies encouraged to Look West in new reiwa.com campaign

reiwa.com has launched a new brand campaign encouraging West Australians to Look West foralltheir property needs.

REIWA CEO Neville Pozzi said the campaignwas a reintroduction of reiwa.com, theInstitutes online real estate portal, into theWAmarket.

Withour localpropertymarketfirmly inarecoveryphaseaftera long and sustaineddownturn,West Australiansare excited about property againand looking local.We areseeingimmensecompetitionin the market, with strongturnouts at home opens,widespreadpricegrowth andelevatedsalesnumbersfor the first time inmore thanfive years.

We wanted tocapitaliseon this positivemarketmomentumand highlight thatnobody knowsWAlike West Australiansdo.Wewere excited toengage Moonsail creative agencyto develop acreativeconcept thatencouraged people to chooselocal and thinkaboutreiwa.comwhen searching for property,” Mr Pozzi said.

MoonsailCo-Founder and Creative Partner Paul Coghlan saidthe pandemic had changed the way people view the world andtheLook West creative conceptcapturedthepride of West Australians.

We are leaning into localmorethan ever before and people would much rather live in WA than anywhere else right now.We wanted the campaign to celebrate being West Australian and convince West Aussies to look to the property portal with the greatest localsmarts, Mr Coghlan said.

The reiwa.com Look West campaign kicks offtodayacrossPerth mediachannelsand will run until June 2022.

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