- Western Australia destination television special, Explore TV Western Australia, airing tonight on Channel 9
- State's tourism offerings and experiences will be showcased to an audience of millions, encouraging travel throughout WA and its regions
- Part of the Cook Labor Government's economic diversification strategy to grow tourism sector, support local jobs, and businesses
Western Australia will be showcased nationally tonight in a special one-hour television feature, inspiring viewers across the country to explore the State's diverse regions.
Supported by the Cook Labor Government, the prime-time television special, Explore TV Western Australia, will air at 8.30pm tonight on Channel 9 and features Tourism WA's Dreamers - a collective of passionate, authentic ambassadors who embody the spirit and diversity of Western Australia.
Through storytelling and exploration, the Dreamers are an ongoing initiative from Tourism WA highlighting six defining experience pillars: Nature and Wildlife; Aboriginal Experiences; Road Trips and Station Stays; Food and Drink; Art, Sports and Entertainment; and Hikes and Trails.
Explore TV Western Australia will showcase a range of uniquely Western Australian experiences, shining a national spotlight on the State through a series of compelling storylines with the Dreamers, including:
- discovering Perth's arts and sporting culture with Amberley Lobo;
- snorkelling with Ningaloo's marine wildlife and exploring Cape Range National Park with Anouska 'Nush' Freedman;
- adventure touring through Pemberton's rainforest and hiking the Cape to Cape Track with Cam Bostock;
- a road trip through Australia's Golden Outback with Aaron Green, following the Golden Quest Discovery Trail through Kalgoorlie, Lake Ballard, and other unique towns, before finishing in Esperance;
- exploring iconic Western Australian wineries and the Great Southern food scene with Paul Iskov; and
- immersing in Aboriginal cultural experiences and more in the Kimberley with Tremane Baxter-Edwards.
The episode is expected to reach millions of viewers nationally and will also be available to stream on 9Now for six months, extending its reach and impact as a powerful destination marketing platform for Western Australia.
To further drive awareness and interstate visitation, a four-week campaign of 30-second television commercials featuring the Walking On A Dream brand will air across Sydney, Melbourne, and Brisbane on Nine and 9Now. Promotional snippets of the program have also been airing in the lead-up to the broadcast.
Explore TV Western Australia is Western Australia's latest on-screen destination feature, following WA's hugely successful Home and Away special that was filmed across a range of iconic locations including Perth, Exmouth, Coral Bay, Cape Range National Park, and Bullara Station, showcasing the State to millions of viewers across the nation and overseas.
Promoting Western Australia on a national stage contributes to the Cook Labor Government's economic diversification strategy to grow the tourism sector by inspiring audiences to choose WA as their next holiday destination, drawing out-of-state visitation, and supporting local jobs and businesses by encouraging more visitors to the State.
Find out more at: www.westernaustralia.com/au/plan-my-trip/planning-tools/travel-stories/the-dreamers
As stated by Tourism Minister Reece Whitby:
"Western Australia is being showcased in living rooms across the nation, with this prime-time special highlighting our world-class tourism regions and visitor experiences to millions of viewers.
"Explore TV Western Australia is all about inspiring future travel and reinforcing Western Australia's appeal as a must-visit destination, with audiences able to engage with the content both during the Channel 9 broadcast and for months afterwards with 9Now.
"By featuring Western Australia on national television, we are strengthening our position as a premier holiday destination, encouraging out-of-state visitors to plan a trip here, and supporting local businesses and local jobs as part of the Cook Labor Government's economic diversification strategy."
