Despite what some might think, magazines are still alive and well. That's certainly true for the quarterly Seafood New Zealand magazine, which is an important channel to tell our stories and celebrate our sector.
Magazines are especially important in an industry like ours, as many of our people aren't stationed behind a desk - they're out on the water, in factories and labs. A magazine is a great way to keep us all connected.
And it's not just us - magazines remain hugely popular across New Zealand. According to Roy Morgan readership results for the 12 months to December 2024, 37.9% of New Zealanders aged 14+ (that's an estimated 1.65 million people) read magazines, whether in print or online via the web or an app.
With rising costs, we did - for a very quick second - consider stopping the magazine (or at least the print version). But our 2024 industry survey told us loud and clear that it remains a well-read and much-appreciated publication. Copies aren't just read by one person; they often take centre place in wheelhouses and staffrooms, picked up, flicked through and put down many times over.
We did, however, have to look for ways to reduce costs. This meant shifting from monthly to quarterly issues, reviewing printing providers and changing our paper stock.
