Why size really does matter this Christmas

NT Government

1 December 2022

Australia's richest fishing competition has raised the stakes for registered anglers of Million Dollar Fish Season 8, with a brand new 'Size Matters' campaign rolled out for December.

Thousands of extra dollars are up for grabs as part of the exciting new campaign, with the fisho who catches the longest $10,000 tagged barra in the month of December set to catch themselves a massive cash bonus - whoever is lucky enough to claim the crown will receive $1,000 per centimetre of their catch, as measured on the official Million Dollar Fish brag mat. So if the biggest $10,000 fish caught in December is 55cm, the lucky fisho wins $55,000 (the campaign excludes the nine fish carrying tags worth $1 million).

The 'Size Matters' campaign begins today and ends on 31 December 2022. The winner will be announced in January 2023.

Season 8 of Million Dollar Fish, underwritten by SportsBet, has smashed records just two months in, with a whopping 16 prize-tagged barramundi caught across the Top End. A total of $170,000 in prize money has been dished out to local and interstate fishos since 1 October 2022.

This season's prize purse is the largest ever, with nine fish worth a million dollars now released in five fishing regions - Tiwi Islands, Darwin, Katherine, Kakadu and Arnhem Land. This includes the Season 8 Million Dollar Fish, as well as those from every other season, which are still eligible to be caught.

There's plenty of time to hit the water and catch a red-tagged barramundi, with Season 8 running until 31 March 2023 and dozens of fish still swimming around Top End waterways.

To register for Season 8 for free, visit [http://www.milliondollarfish.com.au].

Quotes from Minister for Major Events, Paul Kirby:

"We pride ourselves on offering some of the best fishing in Australia, and now we're offering even more to those who get out on our waterways to try and land a red-tagged barra.

"With 16 fish already caught as part of Season 8, and this extra 'Size Matters' incentive, there's really never been a better time to explore our world-class fishing regions for the chance to turn your catch into cash. Now, more than ever, the Territory is a must-do for anyone looking to tick a barra off their bucket list."

Quotes from SportsBet NT Operations and Partnerships Manager Thijs Bors:

"Australia's richest fishing competition keeps going from strength to strength, with an exciting new 'Size Matters' campaign rolled out for the month of December.

"We're backing local and interstate fishos alike to fish the Territory for the chance to bag the longest Season 8 barra of the month, and cash in big time with $1,000 paid out per centimetre.

"To win any cash or prizes as part of Million Dollar Fish, registering is paramount. It's quick, easy and by doing so, you might find yourself a million dollars richer!"

Northern Territory Government

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