WINstorm Presents Inc. gears up to help more businesses improve digital performance

From: Atlantic Canada Opportunities Agency

March 5, 2020 – Dartmouth, NS – Atlantic Canada Opportunities Agency

WINstorm Presents Inc. is a software developer that helps businesses worldwide tailor their online presence to better engage with customers and improve their bottom line. Established in 2002, the company offers a customizable suite of programs to help businesses build, send and measure the effectiveness of marketing and communications campaigns.

The Dartmouth-based company is now expanding its operations by hiring expertise to increase its sales efforts and help more businesses accelerate their success. This will allow the company to gather market intelligence for on-going product development, improve its productivity and meet its customers’ growing needs.

Supporting a growing sector

Today, Darren Fisher, Parliamentary Secretary to the Minister of Health and Member of Parliament for Dartmouth – Cole Harbour, announced a repayable contribution of $397,500 through the Regional Economic Growth through Innovation (REGI) program to support WINstorm’s expansion in the evolving digital communications sector. The Atlantic Canada Opportunities Agency (ACOA) delivers the REGI program in Atlantic Canada. MP Fisher made the announcement on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages.

The contribution will enable WINstorm to buy new equipment and implement a detailed customer analysis and marketing strategy to strengthen the company’s position as a key supplier of digital marketing solutions. WINstorm will also create three new jobs and maintain five others, helping to grow and diversify the local economy.

The Government of Canada will continue to make strategic investments to help Canadian businesses scale-up, increase productivity and participate in global markets. Investing in new technologies and employment opportunities not only improves productivity and profitability, it also helps companies drive growth, be more competitive and succeed.

Quotes

“Strong regional economies are essential to growing a successful and sustainable Canadian economy. Our government is proud to support businesses such as WINstorm to help them adapt, innovate and expand to maintain their competitive edge while creating good jobs for Atlantic Canadians.”

– The Honourable Mélanie Joly, MP for Ahuntsic-Cartierville, Minister of Economic Development and Official Languages and Minister responsible for ACOA

“Discovering new ways to strengthen competitiveness in the digital economy is vital for companies to scale-up and generate economic wealth. WINstorm has incredible opportunities ahead, having partnerships with major international digital management firms. I am pleased that our government is supporting the talent and skills this company needs to realize its growth.”

– Darren Fisher, Parliamentary Secretary to the Minister of Health and Member of Parliament for Dartmouth – Cole Harbour

“WINstorm is steadfast in the belief that telling better stories helps organizations accelerate success. Our platform enables better customer engagement, which is the focus of our “easy button” software. We thank ACOA for its continued support in this belief. With their assistance, we will continue to grow by helping businesses build, send and measure the effectiveness of their communications campaigns.”

– Mike Willoughby, President and CEO, WINstorm Presents Inc.

Quick facts

  • WINstorm Presents Inc. has tools within its suite of products that allow businesses to deliver accurate, timely and brand consistent marketing across various channels.

  • WINstorm offers a range of digital solutions including email and social media website campaigns, dynamic presentations and a full range of communication services.

  • WINstorm’s customer base varies from entrepreneurs and small business to governments and Fortune 500 companies like Colgate-Palmolive.

  • The Business Scale-up and Productivity stream of the Regional Economic Growth through Innovation program supports businesses at various stages of development, including high-growth firms, to accelerate their growth, help them scale-up and improve their productivity and competitiveness in both domestic and global markets.

Contacts

Alexander Cohen

Press Secretary

Office of the Minister of Economic Development and Official Languages

/Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length. View in full here.