The University of Adelaide's JBI has led an international coalition of organisations dedicated to evidence-informed decision-making to launch this year's World Evidence-Based Healthcare Day campaign.
This year's theme "Collaborative Knowledge Communication" will be celebrated across the world on Monday, 20 October.
"World EBHC Day raises awareness of the importance of evidence-based healthcare in improving global health outcomes," says Director of Global Relations at JBI Bianca Pilla.
"This year's theme calls for a reimagining of how health knowledge is shared and understood.
"It recognises that clear, inclusive, and participatory communication is essential -- not just strategic or ethical -- to ensure that evidence is trusted, accessible, and meaningful to all, from clinicians and policymakers to patients and communities."
Knowledge must draw not only from scientific evidence but also from community values and preferences, clinical expertise, policy judgement, contextual understanding, evaluation of existing approaches, and lived experiences, says Ms Pilla.
"Explicit, implicit, tacit, and Indigenous knowledge are all recognised as different yet equally valid ways of knowing," she said.
"Collaborative knowledge communication is about sharing, creating, and using knowledge through interaction and cooperation to achieve shared goals."
"In healthcare, this approach helps ensure that knowledge is understood, trusted and actionable by everyone involved."
World Evidence-Based Healthcare Day is held on 20 October each year. This global initiative was founded by JBI and seeks to raise awareness of the need for better evidence to inform healthcare policy, practice and decision making in order to improve patient outcomes globally.
The World EBHC Day 2025 campaign challenges traditional methods of knowledge translation, which often rely on dense, technical language.
These approaches can exclude people from the conversation and limit the reach and impact of health knowledge.
"Traditional, text-heavy communication methods simply don't work for all audiences," says Ms Pilla.
"We need new ways of sharing knowledge that are inclusive, engaging, and capable of speaking to different worldviews and lived experiences.
"World EBHC Day is a global call to action, inviting individuals and organisations to share their creative and collaborative approaches to knowledge communication.
"This campaign is about more than just communication techniques - it's about inclusion, trust, and empowerment.
"By making space for diverse ways of knowing and expressing evidence, we can foster deeper understanding and stronger health outcomes for all."
Campaign partners include JBI (University of Adelaide), Cochrane, The Campbell Collaboration, Institute of Development Studies (IDS), Centre for Evidence-based Health Care, and Instituto Veredas.
