The results of the 2023 Television and Media Survey provide new insights into how Australians engaged with media in the past year.
Commissioned by the Government each year since 2020, the Media Content Consumption Survey for the first time includes data on the media consumption patterns of children, and the ways in which Australians are using and understanding Generative Artificial Intelligence (AI) technologies.
The 2023 survey highlighted key trends in Aussie media consumption, including:
- 95% of Australians think news sites should disclose when Generative AI is used for making news content,and Australians said their trust in news would be negatively impacted if written in full by Generative AI.
- A majority of Australian children aged 8-17 years old have seen content that is age-inappropriate (most commonly on subscription streaming services), as have 42% of children aged 0-7 years old (most commonly on free video streaming services).
- Sports continue to be a popular screen content choice for Australians, with 51% of people having watched sports content in the past seven days. The most important feature of sports content for Australians was that it is freely available on broadcast television.
- 43% of Australians said they were likely to decrease the amount of sports content they watched if gambling advertising was shown.
- Online streaming services continue to dominate content viewing. However, the use of online subscription services has plateaued after several years of growth, while the use of free video streaming services increased in 2023.
Information from this survey series, and from other research, continues to be a key source of input to the Government's media reform agenda.
The Albanese Government is committed to modernising media regulations and delivering consistency, transparency and equity for consumers and industry.
