Apple And NBCUniversal Introduce Apple TV And Peacock Bundle

Apple

Apple and NBCUniversal today announced the launch of the Apple TV and Peacock Bundle, available beginning October 20. The first-of-its-kind bundle offers the services' complementary array of award-winning originals, marquee live events and sports, beloved franchises, and blockbuster movies, including Ted Lasso, Severance, The Paper, The Traitors, How to Train Your Dragon, the NBA (tipping off October 21 on Peacock), F1 The Movie (coming later this year), and much more, all through one convenient monthly subscription.

Customers in the U.S. can save over 30 percent by subscribing to the Apple TV and Peacock Premium bundle for $14.99 per month, or Apple TV and Peacock Premium Plus for $19.99 per month, through either app or website.1 Apple One subscribers on the Family and Premier plans can subscribe to Peacock Premium Plus and receive a 35 percent discount - the first benefit of its kind for Apple's all-in-one subscription bundle.

"There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events," said Matt Strauss, Chairman, NBCUniversal Media Group. "With this first-of-its-kind initiative with Apple, we're redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we're broadening the reach of Peacock to even more audiences."

"We're thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV's beloved shows and movies to more viewers in more places," said Oliver Schusser, Apple's vice president of Apple TV, Apple Music, Sports, and Beats. "From acclaimed originals to can't-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience."

As part of this unique cross-service collaboration, Apple TV app users and Peacock subscribers will be able to sample an extensive and curated selection of the partner services' shows in each respective app. At launch, Peacock subscribers can enjoy up to three episodes of Stick, Slow Horses, Silo, The Buccaneers, Foundation, Palm Royale, and Prehistoric Planet from Apple TV for free, while Apple TV app users will be able to watch up to three episodes of Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy's Place, The Hunting Party, and Real Housewives of Miami from Peacock.

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