BOSTON — Today, Brigham and Women’s Hospital, a founding member of Mass General Brigham, is unveiling a new logo, representing a vision for enhanced collaboration with colleagues throughout the Mass General Brigham system for the benefit of our patients and their loved ones.
Over a year ago, the new Mass General Brigham brand was launched, representing a promise to build a premier integrated health care system with patients at its center. Collectively, our aim continues to be that every patient receives exceptional care at the appropriate cost; has access to world-renowned experts when needed; experiences care that is fully coordinated and unequivocally the best; and that all of this is backed by a team of researchers focused on the next great breakthrough or discovery.
“As we look to the future, it is energizing to consider all the ways that we will work as a single health care system that delivers exceptional care, an unrivaled experience and access to world-renowned experts across the full spectrum of care,” said Sunil Eappen, MD, MBA, Interim President and Chief Medical Officer at the Brigham. “Strengthened by our research and innovation, we will have an even greater impact on the health of the communities we serve locally, nationally and globally.”
The Mass General Brigham brand identity and name leverages the strength of its founding hospitals. The names Mass General and the Brigham are renowned for their long histories of breakthrough research, world-class care, education of the next generation of health care providers and a commitment to a healthier community and world. Elevating these names and recommitting to one collective purpose signals to patients that whether they come to an academic medical center, or a renowned specialty or community hospital within our system, their care is delivered by one fully integrated, exceptional team of health care providers.
The new symbol was inspired by the two original hospital buildings of Mass General and Brigham and Women’s hospitals — the Peter Bent Brigham building at the Brigham and the Bulfinch Building at Mass General. The four pillars in the new symbol represent the four-part mission of patient care, research, teaching and service to the community, both locally and globally.
Over the next several weeks and months, the Brigham will transition to the new brand identity, applying it to the hospital website, social media platforms, ID badges, stationary, signage and more.