Property Council ACT Executive Director Ashlee Berry said the plan was a unique opportunity to better connect Bruce's major institutions, while supporting long-term growth and investment.
"Bruce is already home to some of Canberra's most important education, health and sporting assets. This Master Plan provides a long-term framework for bringing those assets together while unlocking new opportunities for housing, investment, jobs and economic activity.
"The opportunity extends well beyond any single project. It's about creating a genuine mixed-use precinct that supports housing, employment, innovation, recreation and investment while making better use of existing public assets.
"We're encouraged to see the precinct-level vision set out in the Master Plan - it's an important first step and it demonstrates the significant potential of Bruce as a key growth area," she said.
Ms Berry said the Property Council strongly supported the plan's focus on housing alongside education, health and sporting infrastructure.
"For Canberra to attract and retain essential workers, students and young professionals, we need more housing supply in well-connected locations close to jobs, education and services.
"Bruce represents one of Canberra's most significant opportunities to deliver new homes in a location already supported by major employment, education, health and sporting infrastructure.
"The proposed merger of the University of Canberra and CIT should also be carefully considered as planning for the precinct progresses. A stronger partnership between these institutions could elevate Bruce's role as a nationally significant education and innovation precinct," she said.
The Property Council also welcomed the continued recognition of Canberra Stadium as an important long-term piece of city infrastructure.
"We have consistently advocated for the delivery of a modern stadium capable of hosting major sporting and entertainment events, supported by strong transport connections, accommodation and a thriving hospitality offering.
"The inclusion of Canberra Stadium within the broader precinct vision demonstrates how major sporting infrastructure can support wider economic and community outcomes, creating opportunities for new investment, hospitality, tourism and activity across the district.
"However, making sure transport infrastructure keeps pace with growth will be vital to long-term success. Moving tens of thousands of people to and from major events is a significant challenge that requires strong transport connections and improved accessibility across the precinct.
Ms Berry said collaboration between the ACT and Commonwealth Governments, the Australian Sports Commission, University of Canberra, CIT and industry would be critical to the vision.
"The success of the precinct will ultimately depend on turning the vision into delivery. That means coordinated investment, planning certainty, supporting infrastructure and strong partnerships between government, institutions and the private sector.
"The Master Plan provides an important blueprint, but industry and the community need certainty and a clear pathway to delivery. The vision is compelling but without clear timeframes and milestones there's a risk this Master Plan remains a concept rather than a catalyst for change. "
