The United Nations World Food Programme (WFP) today announced the appointment of Chef Willment Leong as its newest Goodwill Ambassador.
In his new role, Chef Willment will support WFP's mission to end hunger at a time when an estimated 69 million people in Asia are facing crisis levels of hunger. The region is also home to more than half of the world's chronically food insecure children.
"WFP's work is deeply personal to me - it inspires me," said Chef Willment. "A few years ago, I watched three children eat scraps from a stranger's plate just to survive. Today, I stand ready to raise my voice, use my passion and platforms to support the vital work WFP does to bring food to those who need it most."
Chef Willment is the Chairman of World Chefs Without Borders [1] , a global humanitarian network of chefs that supports people affected by natural disasters, and raises awareness and funds for humanitarian aid. During the COVID-19 pandemic, he and his teams helped deliver hot meals to vulnerable people in Bangkok and throughout the region. He recently mobilised chefs to distribute meals to communities hit by typhoons in the Philippines and families affected by floods across Southeast Asia.
Beyond emergency response, he invests in training young chefs and giving them international exposure - including through his role as a judge on the Netflix reality series The Restaurant War Thailand, where he mentors and evaluates chefs - most of whom street food vendors - while showcasing the next generation of culinary talent.
"We are delighted to welcome Chef Willment as our Goodwill Ambassador," said Samir Wanmali, WFP Regional Director for Asia and the Pacific. "His strong voice will be crucial to rally support for the people we serve and champion innovative, partnership‑driven solutions to tackle hunger and malnutrition in this region."
The World Food Programme collaborates with governments, partners, and communities to deliver life-saving food assistance, strengthen supply chains, and build resilience so families can withstand future shocks.
