For many, the Clarks brand is a byword for sturdy school shoes and functional footwear for those of more mature years. The manufacturing and retailing company was set up two centuries ago in Somerset, England, in the shadows of Glastonbury Tor, by brothers Cyrus and James Clark. In 2025, it is celebrating its 200th anniversary and remains a formidable force both on the high street and online.
Author
- Nicholas Burton
Professor, Department of Leadership and Human Resource Management, Northumbria University, Newcastle
Less well known is that the Clark brothers, like chocolatier families Cadbury and Rowntree, were Quakers. This small religious community has produced a remarkable and disproportionate number of scientists, thinkers and campaigners for justice, peace and human rights. In addition, its contribution of ethical businesses has dominated many industries in the UK.
The Lloyds and Barclays of the banking dynasties were Quakers. The Jacobs (of biscuits and crackers fame) were Quakers. So were the Rathbones (fund management), the Penroses (founders of Waterford Crystal) and the Waterhouse family (accountancy), to name just a few.
The Quakers - more formally known as the Religious Society of Friends (Quakers) - have a history of nearly 400 years in Britain and the US. While Quakerism has Christian foundations, Quakers also emphasise moral commitments to peace, truth, integrity, simplicity and equality - the five testimonies in Quaker theology. These came to define how Quakers approach the world, and their businesses.
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As early Quakers were deemed radical and challenged the established church, they became persecuted by the state during the 17th century. They were excluded from political and public life, as well as from universities. Perhaps as a direct consequence, Quakers became highly active entrepreneurs and came to dominate many industries through a combination of their testimonies and outward entrepreneurial action.
This led to the reputation that Quaker firms had for trustworthiness and integrity. Their impact was perhaps so acute as to represent a distinctive form of ethical entrepreneurship .
While not all Quakers were engaged in commerce, and not all those who were succeeded, a disproportionate number did. Such commercial success is all the more intriguing, as the Quakers were a very small (and, from the mid-18th century, declining) minority of the UK population (about 20,000 in total today).
Zero-waste beginnings
Quaker values and the entrepreneurial spirit are woven through the history of Clarks. For example, the original business idea by James in 1825 to produce sheepskin slippers was born of a desire to eliminate waste, with slippers produced from off-cuts of sheepskin rugs.
Like many Quaker businesses, Clarks has always supported social and environmental causes . Family members took a central role in the anti-abolitionist movement and in women's suffrage.
It also invested a proportion of its profits in local community amenities , such as building homes, constructing classrooms, funding a theatre, a library, an open-air swimming pool, a town hall and playing fields near the company's base in Street, Somerset .
Today, Clarks continues to play an active community role . It champions corporate responsibility and high sustainability criteria in its business operations and supply chains. This focus draws interesting parallels with the modern social enterprise sector , and ethical, purpose-driven business accreditation schemes such as B Corporation status , which assesses profit-making firms on their environmental, social and governance credentials.
The moral commitments of the members of the Clarks family in these formative years of the firm have left their mark and shaped its later development. The 200-year history of the firm represents a close affinity between the values of the company and the values of Quakers.
However, all firms from time to time face challenges to the way they do business. The balance between economics and ethics can be a fine line to tread. It's no different for Clarks. Struggling to survive the impact of the COVID pandemic in 2020, and with losses mounting, the Clark family sold its stake to a private equity firm.
Within 12 months, Clarks workers accused the new owners of betraying the company's philanthropic roots by threatening them with dismissal if they did not accept significant pay cuts. Clarks said at the time that renegotiating workers' terms would be a "very last resort" and that almost half of the workers in the distribution centre in question would receive a pay rise.
The dispute involved strike action and mediation, eventually leading to a resolution. Afterwards, Clarks said in a joint statement with the Community union that the resolution had protected workers' livelihoods and recognised their loyalty to the firm.
This demonstrated how firms can face repeated cycles of crises, including competitive, financial and economic shocks that bring debates about ethics into focus. These crisis events are typically more acute when a founder, CEO or family departs, and especially when those involved with the company honour its tradition and legacy. Rathbones, the fund management company with Quaker origins, was faced with similar challenges when the family was no longer actively involved.
Yet despite the economic and financial pressures that Clarks faced in this exceptional period, the firm is also attempting to protect the core of its moral backbone. It echoes an affinity - albeit a more distant one - with the Quakerism of the founding family.
This stance can potentially be fragile, however. Businesses must remain viable as businesses - and only last year Clarks was facing up to a difficult trading environment by cutting 150 office staff . Indeed, the previous conversation within the firm and the community about betrayal clearly expresses a strong moral view, shaped by the links to Quaker values. It is also a conversation about the future strength of those ties, and one that places values at the heart of its future.
Nicholas Burton does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
