About that “click-here” box on a web page, where you verify that you have fully read, understand and agree to company privacy and policy statements – do you actually read and understand what you are agreeing to? The whole thing, every time?
Or maybe you just tap that little box and move on. If that’s your approach, you are in the overwhelming majority.
“Most people don’t read the policies because there isn’t really a true choice. If you decline, you are automatically blocked from going further into the website or app and you cannot conduct the business you need,” said Paul A. Pavlou, Cullen Distinguished Chair Professor and Dean of the University of Houston C.T. Bauer College of Business. He is the co-author of “Achieving a Balance Between Privacy Protection and Data Collection,” an article recently published in the prestigious top journal Information Systems Research.
“To have access you must agree to all of the company’s privacy and policy standards, often pages long and written in legal language, not easy to understand. The all-or-nothing system, as it exists now, is more of an annoyance than a business negotiation,” Pavlou said.