A new Tourism Central Australia (TCA) Visitor Information Centre has been officially opened in Alice Springs, made possible as part of a $4.8 million investment from the Finocchiaro CLP Government.
The centre's location across from the large and long vehicle parking bays makes it convenient for many travellers to park, access information and head into town.
The project forms part of the CLP Government's $100 million investment to deliver key Alice Springs infrastructure priorities and help grow the visitor economy.
The Finocchiaro CLP Government has unveiled the new Tourism Central Australia Visitor Information Centre in Alice Springs as part of a $4.8 million investment to boost tourism in Central Australia.
Delivered in partnership with TCA and the Alice Springs Town Council (ASTC), the new centre is located directly across from large and long vehicle parking bays popular with tourists, making it convenient to find a park, access information and head into town.
Minister for Tourism and Hospitality, Marie-Clare Boothby said the new centre showed that the government was committed to long-term growth in Central Australia's visitor economy.
"A new Visitor Information Centre is about supporting local businesses and jobs, as we work with Tourism Central Australia in their new facility to grow the region's share of our visitor economy," she said.
"We want more visitors seeing more and spending more in our regions, and a big part of that is investing in enabling infrastructure and the visitor experience."
The relocation of the centre forms part of a $4.8 million CLP Government project to create a permanent home for both TCA and the Visitor Information Centre at the current Alice Springs Library site, which will be finalised once the new library is built.
The new $19.96m library is being delivered with an additional $14.96 investment from the CLP Government and $5 million from the ASTC.
Local Member for Braitling Joshua Burgoyne said this investment reinforced the strength and importance of the region's tourism industry.
"Our government is backing our tourism operators by investing in TCA, who do such important work supporting local businesses, promoting our experiences, and sharing our unique lifestyle with visitors," he said.
"This new facility is about improving visitor experience - giving travellers and the industry a one-stop-shop for information and support, as we show the world what Central Australia has to offer."
He was joined by Minister for Logistics and Infrastructure and Member for Namatjira, Bill Yan who said that the project was a long-time coming, after years of unfunded promises by the previous Territory Labor government.
"Labor promised to build a new Tourism Central Australia headquarters in 2022, but failed to fund it, start it or deliver it," he said.
"The Finocchiaro CLP Government is getting on with the job."
It follows Tourism Central Australia's win at 2025 Qantas Australian Tourism Awards earlier this year, after they took out the gold for their acclaimed tourism marketing campaign, 'Stories from the Heart'.
Tourism Central Australia Chair Patrick Bedford welcomed the announcement.
"Tourism Central Australia exists to support tourism operators, enhance visitor engagement, and showcase the best of Central Australia from the moment people arrive, and this new facility positions us well to do that long into the future," said Mr Bedford.
"There's nowhere like the Territory and particularly Central Australia, and we thank the CLP Government for backing this project and for helping us to tell that story."
General Manager of the award-winning DoubleTree by Hilton in Alice Springs, Todd Grierson celebrated the milestone.
"The Red Centre is a crucial part of our one-of-a-kind tourism offering, and all that makes the Territory such a sought-after place for visitors and investors."
"Today's launch is a big milestone for our region, for local businesses like DoubleTree Hilton, and it shows just how important tourism is to Central Australia."
Mayor Asta Hill said, "Today's opening is a fantastic outcome for Alice Springs, giving visitors a welcoming new front door to our town while also making smart use of an existing Council space as part of the broader transition toward a new purpose-built Library for our community."
"This is a great example of organisations working together to deliver practical outcomes that support tourism, strengthen our town centre and help shape the next chapter for Alice Springs."
In March 2026, Minister Boothby launched the Visitor Economy Strategy 2032 in Alice Springs alongside Tourism Australia General Manager Robin Mack, Tourism and Events NT CEO Suzana Bishop, and Tourism Central Australia CEO Danial Rochford.
The Strategy sets a clear target to grow the Territory's visitor economy to $3 billion and 1.7 million trips by 2032, including $1 billion and 600,000 trips in Central Australia.
"In our year of growth, certainty and security, we are working shoulder-to-shoulder with industry to grow visitation and drive up visitor spending in the regions, including Central Australia," Minister Boothby said. "After all, when tourism thrives, the Territory thrives."
