Collagen Co. Expands Into Protein, Gut Health Category

The Collagen Co.

Key Facts:

  • Australian beauty nutrition brand The Collagen Co. has launched Glowtein, a new Daily Protein & Fibre Nutrition Shake designed specifically for women, combining high protein, collagen, digestive support, and everyday nutrition in a single formula.
  • Each serving delivers 30g of protein (split between 15g whey protein isolate and 15g hydrolysed collagen peptides), alongside 1g of colostrum, prebiotic fibre, probiotics, five digestive enzymes, and 24 vitamins and minerals.
  • The product is designed to support four key areas of wellbeing: muscle recovery, gut and digestive health, skin and hair and nails, and everyday wellness - aiming to simplify the routines of women currently juggling multiple supplements.
  • Glowtein is available in three flavours - Vanilla Ice Cream, Chocolate Ice Cream, and Café Latte - with an RRP of $79.00.
  • The product is available from Wednesday, 30 September 2026 in Australia via thecollagen.co and Chemist Warehouse stores nationwide.

Meet Glowtein: More Than a Protein Shake One Shake. Multiple Daily Needs. Protein, collagen and gut health collide in The Collagen Co's biggest category move yet. The Australian beauty nutrition brand is evolving the protein category with Glowtein - a protein shake designed for women around one simple idea: one shake, multiple daily needs. Protein is no longer reserved for the gym bag. As women increasingly prioritise protein as part of their everyday nutrition, their wellness routines are also extending beyond muscle and recovery to include collagen, digestive health, vitamins and minerals. For many, that can mean juggling multiple powders, supplements and capsules every day. The Collagen Co. is responding to this evolving approach to nutrition with Glowtein, its new Daily Protein & Fibre Nutrition Shake, bringing high protein, collagen, digestive support and everyday nutrition together in one formula. Rather than approaching protein as a standalone performance product, Glowtein has been created for the woman who wants more from her daily shake: she wants to increase her protein intake, already understands the benefits of collagen, cares about her gut health and wants to make her wider wellness routine simpler. One shake. Multiple daily needs. Each serve of Glowtein delivers 30g of protein, combining 15g of whey protein isolate with 15g of hydrolysed collagen peptides. The formula also includes 1g of colostrum, prebiotic fibre, probiotics, five digestive enzymes and 24 vitamins and minerals. Together, the formula has been designed to support four key areas of everyday wellbeing: - Muscle and recovery: 30g of protein per serve supports muscle recovery and maintenance. - Gut and digestive health: Prebiotics, probiotics and digestive enzymes support digestive balance and may help reduce digestive discomfort. - Skin, hair and nails: 15g of hydrolysed collagen peptides per serve support healthy skin, hair and nails. - Everyday wellness: Colostrum provides naturally occurring bioactive nutrients, while 24 vitamins and minerals help support daily nutrient needs. Putting women at the centre of protein Glowtein represents an evolution of The Collagen Co's approach to protein, recognising that for many women, performance is only one part of what they want from their daily nutrition. "For a long time, protein has been closely associated with bodybuilding and sports nutrition. We wanted to broaden that conversation and create something that reflects what women are looking for from their everyday nutrition. With Glowtein, we've brought together high-quality Protein, Collagen Peptides, Colostrum and digestive support in one formula, supporting strength, beauty and overall wellbeing in a way that fits easily into everyday life" - Amanda Yuan, Senior Product Development Associate at The Collagen Co. Building on The Collagen Co's existing presence in the protein category through its Glow Shakes, Glowtein provides a dedicated high-protein option that brings the brand's collagen-led approach together with digestive-support ingredients and broader daily nutrition. Why colostrum made the formula Alongside protein and collagen, Glowtein contains 1g of colostrum per serve, an ingredient increasingly entering the wider wellness conversation. Colostrum provides naturally occurring bioactive nutrients and forms part of Glowtein's broader approach to everyday nutrition, complementing its protein, collagen, digestive-support ingredients and 24 vitamins and minerals. Glowtein at a glance 30g protein per serve 15g whey protein isolate + 15g hydrolysed collagen peptides 1g colostrum Prebiotic fibre, probiotics + five digestive enzymes 24 vitamins and minerals Three flavours: Vanilla Ice Cream, Chocolate Ice Cream + Cafe Latte Available from Wednesday, 30 September 2026 in Australia. RRP $79.00 Glowtein Vanilla Ice Cream, Glowtein Chocolate Ice Cream and Glowtein Cafe Latte Daily Protein & Fibre Shake are available now at thecollagen.co How to enjoy Mix one serving (two scoops) with 250-300 mL of chilled water and shake or blend well. For added flavour and creaminess, use milk or a preferred milk alternative. Take one serving at a time, one to two times per day. About The Collagen Co. Founded in Melbourne, The Collagen Co. creates beauty-first nutrition designed to slot effortlessly into women's lives. With collagen at the core, the brand combines great taste with science-backed formulas to deliver real, visible results. The Collagen Co is available online https://www.thecollagen.co and Chemist Warehouse stores Australia-wide.

About us:

Founded in Melbourne, The Collagen Co. creates beauty-first nutrition designed to slot effortlessly into women's lives. With collagen at the core, the brand combines great taste with science-backed formulas to deliver real, visible results.

/Public Release. This material from the originating organization/author(s) might be of the point-in-time nature, and edited for clarity, style and length. Mirage.News does not take institutional positions or sides, and all views, positions, and conclusions expressed herein are solely those of the author(s).