Government investment in tobacco control mass media campaigns have fallen to about one-fifth of the amount spent a decade ago, even as evidence on the harms of smoking has risen. Cancer Council experts have joined forces with Australia wide tobacco control experts to warn that Australia is at risk of losing its momentum after decades of policy success in tobacco control.
The annual overall cost to Australia caused by smoking was recalculated last year to be nearly $137 billion, more than four times the previous estimate reported in 2004. However, the expert authors of a perspective published today in a special themed issue of Public Health Research & Practice say that spending on anti-smoking media campaigns by the Australian, NSW and Victorian governments fell concerningly from about $36 million to $7.1 million between 2010-11 and 2017-18, despite this being among the most cost-effective reduction strategies.
Australia’s national adult smoking rate is now 16% for men and 12% for women, down from 58% and 28% for men and women respectively more than 40 years ago, and daily smoking in Australians aged over 14 is at an all-time low of 11.5%, a reflection of the success of Australia’s tobacco control measures.
However evidence about the harms of smoking has continued to mount, with smoking now shown to cause 16 types of cancer and about 11.5% of heart disease deaths as well as accounting for nearly 10% of Australia’s total disease burden – with smoking the underlying cause of premature death in two in three long-term smokers.
Authors Paul Grogan, of the Cancer Council, and Professor Emily Banks, of the Australian National University’s National Centre for Epidemiology and Population Health and the Sax Institute, write in their perspective that the “risk of smoking causing as many as 1.6 million preventable deaths in Australia (two-thirds of current smokers) should be enough to galvanise a re-energised, whole-of-government response to tobacco control”.
The two authors welcome Federal Health Minister Greg Hunt’s recent commitment to reduce the national smoking rate to 10% by 2025, and call for the fourth National Tobacco Strategy now in development to “form a blueprint for re-energising tobacco control”. “Tobacco control in Australia is a great success story but it is far from over,” they write.
The perspective is one of nine papers published today as part of a special issue of the journal produced in partnership with Cancer Council Australia. Other papers in the issue identify “compelling opportunities” to reduce smoking rates further:
- One paper calls for a national strategy for treating tobacco dependence in Australia, which would see evidence-based cessation approaches actively promoted to individuals. The authors, from Quit Victoria and Deakin University, say “treatment is fragmented and resourcing is woefully inadequate given the scale of mortality and morbidity”.
- On tobacco availability, a paper by experts from Cancer Council NSW, the University of Sydney and Western Sydney University says additional curbs on the currently widespread availability of tobacco are a “critical next step” in the fight against tobacco use, after finding that 90% of adults surveyed in in NSW said cigarettes were easily accessible at retailers near their homes.
- Former Health Minister Dr Michael Wooldridge says in an interview in the journal that despite many recent policy successes, “there’s not enough happening” to maintain downward pressure on smoking. Dr Wooldridge says that action on tobacco should only be eased “when adult smoking rates are 2% or lower”.
“These measures should be underpinned by the most effective form of public education – hard-hitting mass media campaigns that discourage smoking and help pull all the pieces of a comprehensive approach together in a powerful message,” Mr Grogan and Professor Banks write.