The WHO Traditional Medicine Strategy 2025–2034 received a powerful endorsement at the Seventy-eighth World Health Assembly (WHA), with China and India hosting two influential side events that galvanized international momentum for integrating traditional, complementary, and integrative medicine (TCIM) into global health systems.
On 20 May 2025, China's National Administration of Traditional Chinese Medicine (NATCM), joined by Malaysia, Nepal, Saudi Arabia and Seychelles, convened a high-level event titled "Improving Universal Health Coverage through the Implementation of the WHO Traditional Medicine Strategy 2025–2034". Over 100 health leaders, ambassadors, WHO officials and experts gathered to explore the Strategy's potential to enhance health systems worldwide.
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Photo credit: Team Reporters
Dr Margaret Chan, former WHO Director-General, hailed the Strategy as "a further step to integrate traditional medicine into national health systems in ways that are evidence-based, people-centred, and respectful of cultural heritage." WHO Regional Director for the Western Pacific, Dr Saia Ma'u Piukala, praised China's model of embedding TCIM at all levels of care and underscored the significance of the Beijing Declaration, while Dr Bruce Aylward, WHO Assistant Director-General of the Universal Health Coverage, Life Course Division, emphasized that WHO is committed to supporting Member States in their efforts to advance the safe, effective and evidence-based use of traditional, complementary and integrative medicine.
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Professor Yu Yanhong, Commissioner of NATCM, highlighted China's legislative, educational and research efforts to strengthen traditional Chinese medicine, stressing its complementarity with modern medicine. Dr Rudi Eggers, WHO Director of Integrated Health Services, presented the Strategy's vision and guiding principles, followed by a panel of global experts sharing country-level experiences and technical insights.
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On 23 May, India's Permanent Mission in Geneva, in collaboration with 31 Member States of the Group of Friends of Traditional Medicine (GFTM), hosted a second official side event titled "WHO Traditional Medicine Strategy 2025–2034: From Traditional Heritage to Frontier Science – Health for All." With over 250 delegates in attendance, the event showcased national experiences and reaffirmed global commitment to traditional medicine.
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Photo credit: Permanent Mission of India in Geneva
India's Permanent Representative, H.E. Arindam Bagchi, in his welcome address said, "Let's work together to build strong regulatory frameworks that leverage the immense strengths of traditional medicine while ensuring protection of intellectual property and ensuring quality and safety – advancing Health for All in an equitable, affordable, and sustainable way."
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Photo credit: Permanent Mission of India in Geneva
In his opening remarks on behalf of the Member States, H.E. Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, Government of India, shared about India's leadership in the field of traditional medicine and its integration into national health system. Mauritius' Health Minister, H.E. Anil Kumar Bachoo, shared how Ayurveda is integrated into his country's health system.
Dr Yukiko Nakatani, WHO Assistant Director-General, Access to Medicines and Health Products & Assistant Director-General, Antimicrobial Resistance, urged Member States to build a strong evidence base for traditional medicine. Dr Eggers reiterated the Strategy's inclusive framework, while Jaswinder Singh of India's Ministry of Ayush presented the Ayush Grid – an AI-powered digital platform for integrating traditional medicine into health care.
Country presentations included Bolivia's emphasis on the cultural and medicinal value of coca leaves, Sri Lanka's advancements in Ayurveda integration, and Malaysia's national model for traditional medicine inclusion. Dr Shyama Kuruvilla, Director a.i. of the WHO Global Traditional Medicine Centre , concluded the session by announcing the 2nd Global Traditional Medicine Summit , to be held in New Delhi from 2–4 December 2025.
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Photo credit: Permanent Mission of India in Geneva
The event concluded with a lively questions and answers session moderated by Dr Pradeep Dua, WHO Technical Officer. During the interaction, participants expressed great enthusiasm and optimism about the future of traditional medicine as a vital component of universal health coverage.
Together, these events showcased a unified global vision to elevate traditional, complementary and integrative medicine, as a vital, evidence-based component of universal health coverage. The WHO Traditional Medicine Strategy 2025–2034 is poised to transform health systems by bridging traditional knowledge with modern science –ensuring health and well-being of one and all.
