Greater Shepparton turns purple for World Elder Abuse Awareness Day

Greater Shepparton monuments will be bathed in purple on Tuesday 15 June to mark World Elder Abuse Awareness Day.


The annual day highlights the importance of the rights of older people while raising awareness to prevent their mistreatment or harm.

Greater Shepparton City Council will recognise the day by lighting up Riverlinks Eastbank, the Mooroopna Water Tower and the large gum tree in Monash Park purple as a symbol of their support.

“Elder abuse is a real issue, and one which we must work to eliminate throughout all communities,” Mayor, Cr Kim O’Keeffe said.

“It is important we all continue to raise awareness around the issue to ensure our elder residents are respected, included and supported.”

Elder abuse can be any act which causes harm to an older person that is carried out by someone they know and trust, such as a family member or friend. The abuse can range from physical, social, emotional and financial abuse, and can involve mistreatment and neglect.

“There are many warning signs of elder abuse, including fear, anxiety or feelings of isolation, and most incidents occur behind closed doors,” Cr O’Keeffe said.

“It is so important for loved ones to watch out for the signs, listen and offer help to ensure elder abuse is recognised and addressed.”

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