The National Rugby League (NRL) has today announced that Hisense Australia, a global leader in consumer electronics and home appliances, is extending its major sponsorship for a further three years.
Following a successful relationship spanning the 2020-22 seasons, Hisense is again an official partner of the NRL Telstra Premiership, and newly appointed partner of the NRL Telstra Women’s Premiership. The partnership kicked off in line with the start of the NRL Telstra Premiership on Thursday March 2, and will encompass all 204 Premiership matches over 27 rounds of the regular season.
The sponsorship cements Hisense as the exclusive category partner across its full range of products, including TV, laser TV, refrigeration, laundry, air conditioning and audio.
NRL CEO Andrew Abdo said: “The NRL is proud to have a strong group of sponsors who invest in rugby league, none more so than Hisense Australia. They are a partner that enable a great sports entertainment experience to fans through their technology. We’re looking forward to continuing to grow the partnership to drive even greater value for fans of the game.”
Gideon Lui, Head of Marketing at Hisense Australia, said: “After three great years as an official partner of the NRL, we’re thrilled to be continuing our relationship through to 2025. As a popular league and brand across both Australia and New Zealand, this partnership gives us the invaluable opportunity to convince fans to ‘Go Bigger’ and showcase why Hisense is the brand of choice for viewing crisp, clear and true-to-life sporting moments in the home.
“Renewing our NRL partnership just makes sense. In the last three years we’ve seen the popularity of the NRL TV app on VIDAA (the OS for Hisense TV’s) grow, with over 10 million Hisense’s TV’s now featuring the app. The game is ingrained in Australian and New Zealand culture, and we’re proud to play a small part in bringing fans closer to the action across both sides of the Tasman,” Lui added.
In addition to becoming an official partner of the NRL Telstra Premiership, Hisense will also be a major partner of State of Origin and Magic Round for the 2023, 2024 and 2025 seasons, including stadium branding, digital integrations and social media.
Embracing the increasing trend of sports live streaming, Hisense is also set to be the inaugural official presenting partner of NRL TV. Shared across the NRL website and app, NRL TV offers fans more ways to consume NRL content, with match replays and highlights, archival content and team and player profile videos available to fans.