- Special Western Australia episodes for iconic Australian TV drama Home and Away begin airing tonight
- Broadcast to reach audiences across Australia and in 50 international markets
- Part of the Cook Government's economic diversification strategy to generate valuable tourism dollars for local business and jobs
Western Australia's iconic landscapes will light up screens, with the first episode of a special Home and Away WA storyline airing across Australia tonight.
The special television event, supported by the Cook Government, was filmed across a range of Western Australian locations in 2025, including Perth, Exmouth, Coral Bay, Cape Range National Park, and Bullara Station, and showcases the State's world-class coastline and distinctive tourism experiences to millions of viewers across the nation and overseas.
With a strong and loyal international following - particularly in the United Kingdom, which is Western Australia's largest international visitor market by visitor numbers - the series provides a powerful platform to inspire travel, positioning WA as a must-visit destination to a huge global audience in 50 international markets.
In the year ending September 2025, more than 140,000 visitors from the UK travelled to Western Australia, contributing $384 million to the State economy.
As Australia's longest-running drama series, Home and Away continues to attract one million viewers per episode, reinforcing its power as a platform to showcase destinations and drive travel demand.
The much-anticipated return of series favourites Brax and Ricky after more than a decade is expected to drive viewership even higher.
The Western Australian episodes are supported by a broader suite of promotional activities designed to extend the on-screen storytelling and convert audience interest into travel planning, further elevating the State's profile on the global stage
Bringing Home and Away to Western Australia highlights the Cook Government's commitment to diversifying the economy by showcasing the State to key interstate and international markets, inspiring audiences to choose WA as their next holiday destination, drawing out-of-State visitation, and providing a boost to local jobs and local businesses.
Find out more at 7plus.com.au
As stated by Tourism Minister Reece Whitby:
"Showcasing some of Western Australia's most scenic destinations through a series as iconic as Home and Away is a major win for our tourism industry.
"These episodes will put our State's natural beauty, relaxed lifestyle, and unique experiences in front of millions of viewers in Australia and key international markets, inspiring future travel and reinforcing Western Australia's global appeal.
"It's all part of the Cook Government's broader economic diversification strategy to boost visitor numbers to Western Australia by sharing the unique stories, people, and places that make our State a premier holiday destination, ultimately strengthening and supporting the tourism sector, local businesses, and local jobs."
