Media release For immediate issue
HOYTS Carousel rolls out the red carpet for IMAX® with Laser
HOYTS Cinemas has just unveiled its new premium offering – IMAX® with Laser – now open at HOYTS Carousel. Cinemagoers can look forward to crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else.
The upgraded auditorium boasts the world's most immersive film experience, featuring next generation laser projection and a multi-channel sound system exclusive to IMAX locations. The experience makes its debut ahead of the highly anticipated release of Avatar: Fire and Ash, for audiences to witness the battle for Pandora in IMAX.
HOYTS Group CEO and President Damian Keogh said this new state-of-the-art offering at Carousel will meet the growing demand for premium entertainment experiences at one of Perth's leading retail complexes.
"Bringing IMAX to HOYTS Carousel marks an exciting step forward in elevating the movie-going experience in Western Australia," Damian said.
"As a leader in entertainment innovation, we are committed to offering the very best in cinematic experiences. With HOYTS Carousel already featuring HOYTS LUX, Xtremescreen, D-BOX, Daybeds and powered recliners, the addition of IMAX with Laser further reinforces HOYTS' position as Australia's leading cinema chain."
IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colours ever available on-screen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range for ultimate audio immersion.
Avatar: Fire and Ash has been digitally re-mastered specifically for the new system with proprietary IMAX DMR® (Digital Re-mastering) technology to take advantage of the increased sharpness, brightness, contrast, colour and other attributes it can deliver. The process enhances the image frame-by-frame and remixes the soundtrack to transport audiences beyond their seat and into the world of the film.
With IMAX with Laser, guests at HOYTS Carousel will experience:
- Crystal clear IMAX Laser projection – providing increased resolution, sharper and brighter images, deeper contrasts as well as the widest range of colours available to deliver the most life-like visuals;
- Next-generation IMAX precision sound – delivering perfectly tuned sound, evenly distributed throughout the cinema.
To see the latest movie releases, session times and to book your IMAX experience at HOYTS Carousel, go to https://www.hoyts.com.au/.
