Soda Communications
Key Facts:
- HOYTS is expanding its SCREENX 270-degree panoramic cinema experience to three new locations before the end of the year: Wetherill Park and Green Hills in Australia, and Sylvia Park in New Zealand.
- The Sylvia Park opening will mark HOYTS' first SCREENX location in New Zealand, following successful launches at HOYTS Broadway, Blacktown, and Melbourne Central.
- HOYTS Group CEO and President Damian Keogh cited strong guest response as driving the continued investment in innovative big-screen formats.
- CJ 4DPLEX CEO Jun Bang described the New Zealand launch as a meaningful milestone, emphasising that SCREENX transforms the auditorium itself into part of the cinematic experience.
- The expansion coincides with a slate of highly anticipated blockbusters scheduled for the second half of the year.
Media release For immediate issue
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