Landmarks around Australia will light up blue in September to raise awareness and funds in the fight against the nation's most commonly diagnosed cancer.
Major landmarks taking part include the Story Bridge in Brisbane, the Victory Theatre in Geraldton, Darwin Civic Centre, and Adelaide Oval.
The initiative is being led by Prostate Cancer Foundation of Australia (PCFA) for Prostate Cancer Awareness Month this month.
"A staggering one in five Australian men are likely to be diagnosed with prostate cancer in their lifetime, with 72 men newly diagnosed every day," PCFA CEO Anne Savage said.
"Despite the high number of men and families impacted by this disease, awareness levels are low compared to community awareness of other major cancers.
"Our light up blue campaign aims to shine a light on prostate cancer, to raise awareness of early detection and to strengthen solidarity for the many men and families in our community who are impacted by the disease.
"We are tremendously grateful for the support of local councils, companies, and community groups who are helping us light up blue in the fight against prostate cancer."
The initiative coincides with PCFA's nationwide campaign, The Long Run, with more than 3,000 Australians now registered to run, walk, or ride 72kms during the month in solidarity with men.
"Our message for men this month is simple - if you're eligible, get checked.
"Our first line of defence in the early detection of prostate cancer is a non-invasive PSA blood test, which can be ordered by any doctor.
"We strongly recommend every Australian man gets a baseline PSA test at the age of 40, and then agrees on a routine testing plan with his GP, based on his individual risks and any family history.
"While survival rates have significantly improved over recent years, too many men are still detecting prostate cancer too late, and we need to change that.
"Only 36 per cent of cases in Australia are diagnosed at Stage one when the disease is easiest to treat.
"If we detect prostate cancer early, five-year relative survival is 100 per cent.
"This month, we urge all men aged 40 years and over to check their family history of prostate cancer and talk to their GP about a simple and non-invasive PSA blood test."
Members of the local community can find out more about the light up blue campaign and The Long Run via the websites below.
"Community support is key to cancer control," Ms Savage said.
"All Australians have the power to play a part in this fight - whether through raising funds or awareness."
To get involved, go to www.thelongrun.org.au or www.thelongrun.org.au/light-up-blue.
