- Centered on LEXUS' new flagship, the LEXUS LS Concept, the immersive installation SPACE expresses the brand's vision of "space" within a luxury lifestyle.
- LEXUS will present four concurrent works from Discover Together 2026, featuring emerging creators interpreting the brand's vision and philosophy through their own distinctive perspectives. This year's theme, Discover Your Space, explores a personal, private space unlike anything experienced before. With the LEXUS LS Concept as a shared motif, the immersive works invite visitors to experience new possibilities of space.
LEXUS will present a total of five works at Milan Design Week 2026, one of the world's largest design events, held in Milan, Italy, from April 21, Tuesday to April 26, Sunday, 2026.*1 At Superstudio Più Daylight, located in the heart of the Tortona district where global creativity converges, LEXUS will stage the world premiere of SPACE, created through the brand's creative initiative, alongside four works from Discover Together 2026, a co-creation project with emerging creators, including one in house team.
Since its inception, LEXUS has charted its own course, challenging convention and redefining the standards of luxury mobility. Guided by this mindset of innovation, the brand continues to push the boundaries for better products and services, creating new experiences that value every moment shared with its customers.
Shaped by LEXUS' continual pursuit to move beyond expectation, this year's installation, SPACE, centers on the new flagship, the LEXUS LS Concept, to explore the meaning of "space" in a modern, luxury lifestyle.
As the industry advances from the traditional automobile to a new era of mobility, the future is being reshaped around freer movement and enriched lifestyles. Work, personal life, and the act of moving itself are increasingly and seamlessly interconnected, empowering individuals to pursue a lifestyle that feels more authentic and fulfilling. In this future, mobility transforms from simple transportation into a new experience that reimagines space itself. Through SPACE, discover a new vision of mobility yet to be defined.
Launched last year, Discover Together brings together emerging creators who resonate with LEXUS, transforming the brand's vision and philosophy into works expressed through their own perspectives, and in doing so presenting new values. These works will be unveiled at Milan Design Week 2026. The theme for this year is Discover Your Space, a personal, private space unlike anything experienced before. With the LEXUS LS Concept as a shared motif, the creators collaborate with LEXUS to present the possibilities of space through immersive, experiential works.
For 2026, participants include Kyotaro Hayashi and Yumi Kurotani (Japan), Guardini Ciuffreda Studio (Italy), Random Studio (the Netherlands), and a collaborative team uniting LEXUS in house designers with master artisans who support Japanese craftsmanship (Japan). We invite you to look forward to the four teams' distinctive creative ideas.
Official web page https://discoverlexus.com/stories/discover-together
| *1 | One of the world's largest design exhibitions, held in Milan, Italy, where furniture makers, global brands, and designers host a wide range of events to showcase their originality and creativity. |
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Exhibition Information
| Dates | Media Day: April 20, Monday Public Opening: April 21, Tuesday to April 26, Sunday |
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| Venue | Superstudio Più Daylight (Superstudio Più) |
| Address | Via Tortona, 27, 20144 Milan, Italy |
| Exhibits | Installation SPACE Four works from Discover Together 2026
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| Organizer | Lexus International |
A creative duo comprising filmmaker Kyotaro Hayashi and art director Yumi Kurotani.
Light and sound, space and imagery, and the distinctive textures inherent in physical materials. By delicately weaving together these diverse elements, they seek to create experiences centered on beauty and human sensibility.
Kyotaro Hayashi is a filmmaker and photographer who graduated from Tama Art University and went on to build his career at DRAWING AND MANUAL. His work has been recognized with numerous honors in Japan and internationally, including a Special Prize at the Venice Biennale and an iF DESIGN AWARD Gold. He currently serves as a part time lecturer at Tama Art University. Meanwhile, Yumi Kurotani works as an art director, photographer, and ceramic artist. She graduated from the Department of Environmental Design at Tama Art University and studied abroad at Aalto University in Finland, where she was exposed to Nordic design philosophy. After joining Shiseido's Creative Division as a new graduate, she established her independent practice in 2023. Her work has received multiple awards, including the Gold Prize at the Japan Spatial Design Awards, a finalist selection for the FRAME Awards 2020 Window Display of the Year Grand Prix, and an ACC Gold Award.
Together, their work transforms light into a language that stirs emotion, while layers of space are elevated into narratives that speak to human memory. Rather than positioning their works as objects for quiet observation alone, they are conceived as immersive installations that invite visitors to sharpen their senses and venture deeply into the experience themselves. By fusing thoughtful design with intuitive aesthetics, they continue to pursue experiences that leave a profound sense of wonder and an unforgettable impression in the minds of those who encounter them.
A team formed through collaboration with emerging designers, centered on fashion designer Tiziano Guardini and architect Luigi Ciuffreda, founders of Guardini Ciuffreda Studio, alongside Ananya Jain (architecture), Giulia Giavatto (interior design), and Riccardo Stufano (visual design).
The studio's philosophy is deeply rooted in sustainability, material intelligence, and natural systems, expressed through a design language defined by organic forms, tactile surfaces, and aesthetics inspired by nature. Bridging fashion, architecture, interior, and visual design, the studio places fashion and space at the core of its research, pursuing a research driven practice that dissolves the boundaries between space and material. Materials become a language, and form is transformed into narrative. The work invites surprise and engagement, unfolding as experiential installations meant not only to be observed, but to be felt both physically and emotionally.
An independent spatial experience design studio based in Amsterdam and Paris. The studio's practice centers on creating innovative spaces that inspire surprise and invite interaction.
Specializing in creative strategy, experience design, spatial design, and interactive technology, the studio advances projects through a multidisciplinary team. They have collaborated across a wide range of fields, including exhibition spaces, retail experiences, and applied innovation programs.
Always exploring new ways to combine disciplines and drive innovation, the studio develops projects that translate ideas into environments people can step into, experience and remember.
A collaborative team in which LEXUS in house designers join forces with master artisans who support Japanese craftsmanship, taking on the challenge of creating original Japanese art.
Kumiko craftsmanship from Shikan Tategu Kogei, passed down and continually refined over three generations in the foothills of the Suzuka Mountains in Mie; stone from Inagaki Sekizai-ten, which has pursued the beauty and potential of stone for more than a century; the tradition and innovation of Tendo Mokko's bentwood, revealing new possibilities for wood through molded plywood; and the handwork of a WorldSkills Olympics champion wooden model craftsman whose skills have long supported Toyota's car making. Now, through LEXUS' imagination, these elements are brought together and elevated into a form of art that transcends time.
Shingo Yamashita, LEXUS in house wooden model craftsman: https://toyotatimes.jp/series/masters/049.html
Yuji Kuroda, Shikan Tategu Kogei Co., Ltd.: https://www.sashikan.com/
Ryota Inagaki, Inagaki Sekizai-ten Co., Ltd.: https://inase-utsuwa.com/
Kazuhiro Nakata, Tendo Mokko Co., Ltd.: https://www.tendo-mokko.co.jp/
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
- SDGs Initiatives
- https://global.toyota/en/sustainability/sdgs/
