Limits of deplatforming

Social media can incubate communities that are so resilient that even banning them from the platform cannot destroy them. Michele Starnini and colleagues studied two online communities on the social media site Reddit: the far-right conspiracy theory subreddit GreatAwakening, which was banned in 2018, and the hate-speech subreddit FatPeopleHate, banned in 2015. Both communities decided amongst themselves to move to Voat, an unmoderated Reddit clone designed to serve those banned by Reddit. The authors estimate that less than 20% of FatPeopleHate users migrated to Voat, while more than 70% of GreatAwakening users migrated to the new platform. This result suggests that members of GreatAwakening were more deeply engaged in the community and consequently willing to take more active steps to continue participating in it. The authors found that once users migrated to Voat, community activity was lower than on the original Reddit boards. The level of toxicity, measured using a model hate speech classifier developed by the Innovative Monitoring Systems and Prevention Policies of Online Hate Speech project, was much higher on Voat than on Reddit, across both communities. Notably, GreatAwakening users were much more likely to recreate their previous social network on the new platform than other users. Deplatforming hateful and conspiracy-minded groups on one platform may act as a filter, ensuring that only the most engaged, hateful, and toxic users participate in the group on its new platform, according to the authors, and social media moderators should consider this potential outcome when considering whether or not to ban a community.