Could large TV monitors in waiting rooms, informing visitors about current local medical research, be a good idea? A study shows that people provided with news in this way are more interested in medical research than those randomly excluded from the news flow.
"Simply expressed, interest was 30 percent higher in the group that had received the news, and there's no doubt that was statistically significant," says Ronny Gunnarsson, Adjunct Professor of General Practice at Sahlgrenska Academy, University of Gothenburg, the study's lead author.
The purpose of the trial, published in BMJ Open, was to assess public interest in health-related research, understand the extent to which people want to be proactively informed about current medical studies in the location concerned, and gauge the impact large TV screens mediating such news may have on this interest.
